The Man Behind The Curtain is a humorous account of Ron Elgin's forty-year career in
intensely challenging, extraordinarily competitive, and sometimes insanely whacky
advertising agency business.
Ron's best-selling prequel, Huckster: My Life as an Ad Man, told the hilarious tale of
how he co-founded one of the region's most successful agencies and taught readers
a thing or two about advertising, PR, marketing, business and life. Readers showered
Huckster with praise and requested more.
So here are more of Ron's delightful stories. Whether it's reading about a creative
director who believes he's been transported to an alternate universe, lessons learned
from a billionaire friend masquerading as a janitor, encounters with a delusional
businessman on a cruise ship, or some of the most incredible deals in advertising
history, these stories will completely change your view of the advertising world.
Join Ron as he shares his delightfully entertaining story of his rise to success from gas station attendant
station attendant and ROTC reject to serving as an Army officer during the Viet Nam
War and co-founding an agency that grew to a quarter billion dollars in billings with
clients such as Holland America Line, JanSport, McDonald's, Microsoft, Nordstrom,
and Ste. Michelle Wine Estates.
Ron's philosophy of hiring people better than himself and allowing them the freedom
to work their magic put his agency in the national limelight. His four decades of
business successes, failures, and experiences will instruct, educate, inform and keep
you laughing for hours.
