Close followers of the evolution of the Series on Industry and Health Care will recognize in this fourth volume some continuity and some change. The essential concept behind the series remains: here, as before, we are looking to private industry as a potential agent of change in the American health care delivery system. We have made some structural accommodations, however, to comments received from readers in industry and in health services. The original concept of a topical monograph supplemented by a separate hardbound volume of background papers has yielded to the present formula in which each volume is complete in itself. The series continues to draw much of its material from interdisciplinary working conferences convened by the Bos ton University Center for Industry and Health Care. Rather than publish confer ence proceedings, we have again undertaken to analyze the discussions and to integrate with them some timely background materials. Readers have found this format a major improvement over traditional conference reports and sum maries.
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
1
1 s/w Abbildung
184 p. 1 illus.
ISBN-13
978-1-4612-9948-6 (9781461299486)
DOI
10.1007/978-1-4612-9948-6
Schweitzer Klassifikation
I. Context and Issues.- 1. Introduction.- 2. Health Care Advertising and Marketing: The Lady, or the Tiger?.- 3. Solicitation, HMOs, and Employee Choices.- 4. Occupational Health Hazards: Management and Labor in a Vital Interaction.- 5. Summing Up.- 6. Issues for the Future.- II. Background Papers.- 7. Advertising by Health Care Professionals: Issues and Prospects.- 8. The Consumer Comes First in Professional Advertising.- 9. The Availability of Health Information.- 10. Going Public on Health Care Reform.- 11. Hospitals Face a Marketing Future.- 12. Eyeglasses: The Public's Right to Know.- 13. ERISA: An Opportunity for Better Communication of Employee Health Benefit Plans.- 14. HCHP Successes and Failures in Communicating Information to Its Publics.- 15. Information Barriers to HMO Development.- 16. Barriers to Promoting Prepaid Dental Programs.- 17. Workplace Health Hazards: The Responsibilities to Assess, to Report, to Control.- 18. The Challenge of Informing Workers of Job-Related Health Hazards.- 19. Revealing the Invisible Tort: The Employer's Duty to Warn.- Appendix: Conference Participants Quoted.
