Marketing and Outreach for the Academic Library

Introduction

Chapter 1 Making social media worth it: planning and implementation for a small institution
Kaela Casey, Laura Worden

Chapter 2 Library spaces: inspiration and collaboration
Susan Van Alstyne

Chapter 3 Events and extravaganzas at Cunningham Memorial Library
Karen Evans

Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs
Joe Clark

Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales
Kathryn Barwick, Mylee Joseph

Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation
Joyce Garczynski, Laksamee Putnam, Lisa Woznicki

Chapter 7 Promoting digital library services through workshops
Tracy C. Bergstrom, Alexander Papson

Chapter 8 It's the end of the world as we know it... or is it? Looking beyond the new librarianship paradigm
Rebecca Parker, Dana McKay

Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans
Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey

Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration
Brad Cole, Clint Pumphrey, Liz Woolcott


Index
About the Editor and Contributors