ESPN and the Changing Sports Media Landscape

List of Tables and Figures - Greg G. Armfield/John McGuire/Adam C. Earnheardt: Preface: September 8, 2011 - Section One: Changes and Challenges in the Sports Media Marketplace - Stephen W. Dittmore: Sports Programming as a Public Good: A Complicated Congressional Legacy - David Bockino: ESPN's Search for a Sustained Global Competitive Advantage - Paul Smith: A Whole New Ball Game? The Changing European Sports Rights Marketplace - Brody J. Ruihley/Andrew C. Billings: Ascending as the Fantasy Giant: ESPN Fantasy, Mainstreaming Fantasy Gaming, and the Role of Goliath - Steve Young/Sean Fourney/Braden Bagley: ESPN and esports: Capturing and Joining a Rising Sport - Section Two: Changes and Challenges in the Sports Media Political Environment - Kevin Hull/Miles Romney/David Cassilo: Tune It or Stream It? Can Millennials and the Internet Save ESPN? - Ryan Broussard/Jonathan Graffeo: ESPN's Double Standard? The Politics of Frame and Tone in Sports - Katherine L. Lavelle: A "Fireable Offense?: Jemele Hill and the Rhetoric of Public Correction - David Staton: Jemele Hill, Twitter, and ESPN: Thinking Inside the (Potter) Box - J. Scott Smith: Adapting to the Digital Age: ESPN's Crisis Communication During the 2015 and 2017 Layoffs - Section Three: Changes and Challenges in the Sports Media Programming Environment - Xavier Ramon/José Luis Rojas Torrijos/ Andrew C. Billings: The Present (But Not Future) ESPN Ombudsman: Levying Accountability Through the Inception of the Digital Age - John McGuire: SportsCenter at 40: Evolving With the Times - Jake Kucek/Zach Humphreys/Adam C. Earnheardt/Greg G. Armfield: ESPN's Evolving Mobile Motives: Development, Consumption, Competition - Jared Johnson: Creation of The Longhorn Network: Shadow of a Dying Business Model - William M. Kunz: National vs. Local: Fox Sports 1 and Fox Sports Networks in the 2010s - Anji L. Phillips/Dunja Antunovic: "Seeking a Storybook Ending": Examining the Future Distribution of Women's Sporting Events - Section Four: The Changing Sports Media Landscape - Sarah Wolter: "Tying the Brand to Something a Little Bit Bigger": A Political Economy Analysis of espnW - Michael L. Butterworth: Storytelling at the Worldwide Leader in Sports: An Interview With John Walsh, Executive Vice President of ESPN, Retired - Melvin Lewis: Modern Pathways of Sports Consumption: An Interview With Paul Melvin, Senior Director of Communications for ESPN - Andreas Hebbel-Seeger/Thomas Horky: Sports Media in 2020: Patterns, Trends, and Crystal-Ball Gazing - Visualizing 2020: The Future of Sports Media Panel Discussion - Editor Biographies - Contributor Biographies - Index.