Praise for What Retirees Want

"If you want to understand anything and everything about the longevity revolution, from the ground level to 30,000 feet, read this timely and eloquent book. This book is much more than a source of knowledge. It constitutes a compelling call to purpose and to action. The authors conclude that the Boomers are poised to accomplish their most enduring work as they're realizing that it's more important to be 'useful,' than 'youthful.'"

Marc Freedman,
CEO, Encore.org, and author, How to Live Forever: The Enduring Power of Connecting the Generations

"In What Retirees Want Dychtwald and Morison make a vital contribution to the public understanding about retirement and being a retiree. From knowing the demographic and financial facts about longevity, to resisting ageism, to reframing the misconceptions about growing old in this century, to seeking a purpose in the Third Age of life, What Retirees Want will fire up your imagination about the realities and the opportunities of a new retirement model. This book should be on every Baby Boomer's to do list."

Fernando M. Torres-Gil, MSW, PhD,
Former US Assistant Secretary on Aging, and Professor of Social Welfare and Public Policy, UCLA

"I loved every moment reading this terrific new book by Ken Dychtwald and Robert Morison. We live in an era in which the modern elder can offer the world both curiosity and wisdom. This holistic treatise reminded me that, if we're getting aging right, we're not just growing older, but we're growing more whole and more fully integrated as well."

Chip Conley,
Head of Global Hospitality and Strategy, Airbnb (ret), and author, Wisdom@Work: The Making of a Modern Elder

"Retirement conjures oscillating sensations of excitement, relief, despondency, and terror. Dychtwald and Morison address the new age of retirement, a time of unprecedented opportunity to fulfill dreams deferred and meet new challenges with confidence and joy. The pages echo with the call of Ulysses: 'Come my friends, 'tis not too late to seek a newer world.'"

Kerry Kennedy, JD,
President, Robert F. Kennedy Human Rights

"Dychtwald and Morison have changed the way I view the future. In this prescient book, their analysis of rising longevity and aging demographics is critical for any business, not-for-profit, or government leader who wants to understand the massive changes and new opportunities that will affect every aspect of our lives and every industry on Earth."

Peter H. Diamandis, MD,
Founder, XPRIZE, and author, Abundance: The Future Is Better Than You Think

"As our population ages, individuals, families, businesses and governments are seeking guidance in our journey of aging. Ken Dychtwald and Robert Morison have gifted us with an amazingly insightful map of our future lives and the Azimuth forward. This excellent book is just what we need."

Richard Carmona, MD, MPH, FACS,
17th Surgeon General of The United States

"This is a great book! It provides a comprehensive blueprint for how we might change our view on aging in societal norms, marketing, and activism. It also previews how older adults can and will change their own status in what should become a society appreciative of all ages and their contributions to their communities."

Karyne Jones,
President and CEO, National Caucus and Center on Black Aging

"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today, an antidote to outdated assumptions, and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."

Daniel Goleman, PhD,
author, Emotional Intelligence: Why It Can Matter More Than IQ

"As a Boomer with no immediate plans to retire, I have found all aspects of Dychtwald and Morison's book incredibly inspiring about the potential for the next exciting chapter of life, the Third Age, and the opportunities it presents for increasingly fulfilling adventures in life's later years."

Jim Gianopulos,
Chairman and CEO, Paramount Pictures

"Ken Dychtwald has been chronicling the massive impact of the Baby Boom generation on business, culture and society for over 30 years. In What Retirees Want, Ken and Robert Morison have given us a compelling and powerful vision of how Baby Boomers are retiring our conceptions of 'retirement.' This book delivers the gift of insight into a hopeful and optimistic future of purpose and opportunity."

George Vradenburg, JD,
EVP, AOL/Time Warner (ret), and Founder, UsAgainstAlzheimer's

"In the global investment community, we look for trends that will shape how people and nations will live, work, and seek to satisfy their needs. There may be no trend more seismic and unprecedented than the age wave. Ken Dychtwald and Robert Morison present a thoughtful, hopeful, and action-packed view of how rising longevity and aging demographics will alter nearly every aspect of our lives."

Jay S. Wintrob,
CEO, Oaktree Capital Management

"In this wonderful book, Dychtwald and Morison offer us a hopeful and powerful vision of the future in which increasing longevity brings about an entire new stage of life - the Third Age. Packed with far-reaching insights about nearly every related field, from co-housing to voluntourism to AI-supported medicine, What Retirees Want is overflowing with potent research, compelling examples, and actionable ideas. A must read!"

Anousheh Ansari,
CEO of XPRIZE, first private female astronaut, and author, My Dream of Stars

"For more than 20 years, Ken Dychtwald's groundbreaking thinking has greatly influenced my own, especially with regard to developing new ways of providing retirement plans and investment strategies to tens of millions of investors. As someone just starting this phase of life, I found this breakthrough book to be both insightful and incredibly inspirational!"

William McNabb,
CEO, Vanguard Group (ret)

"The authors challenge the age-related myths and prejudices that are pervasive in modern marketing. It's time to reframe how we think about, portray, and treat the growing cohort of retirees, and this thoughtful and important book shows us both why and how."

Stephanie Fischer,
President and CEO, Global Retail Marketing Association

"This book is a must read for those thinking about retiring - or wanting to avoid it - and for all who want to reap the best life can provide. Here you will find a real, compelling, multidimensional, and most important, practical picture and guide of what you want and need to know about the Third Age."

Michael Krasny, PhD,
Professor of Literature at Stanford and host of FORUM on KQED and National Public Radio

"Bestselling author Ken Dychtwald has written 16 books, and What Retirees Want, written with Robert Morison, is his best yet. Instead of viewing 'life after work' as a declining period of one's life, Ken and Bob show us why your future will be exciting and invigorating - and just plain fun!"

Ric Edelman,
Founder, Edelman Financial Engines, and author, The Truth About Your Future

"What Retirees Want explains how longer and healthier lives and shifting age demography will change everything we've come to expect from retirement. This compelling, well-researched, and hopeful read arrives at exactly the right time."

Paul Irving, JD,
Chairman, Milken Institute Center for the Future of Aging, and Chairman, Encore.org

"Age Wave helped inspire me to start Home Instead in 1994, which has grown to more than 1,200 offices and 100,000 caregivers in 14 countries around the world. With its depth of information and breadth of ideas, I'm sure What Retirees Want will inspire new entrepreneurs and innovators of all ages."

Paul Hogan,
Co-Founder and Chairman, Home Instead Senior Care

"Ken Dychtwald and Robert Morison provide timely and sage advice for embracing a fruitful and fulfilling retirement. They make a compelling case to not let social and corporate ageism deprive us of the benefits of decades of experience and wisdom from those in their Third Age."

Dr. Rudolph Tanzi, PhD,
Professor of Neurology, Harvard Medical School, and author, The Healing Self

"Ken Dychtwald's ground-breaking research and insights into the longevity and health of older adults have already reshaped the travel business for years. What Retirees Want offers a comprehensive and mind-stretching preview of how the travel, leisure, recreation, and hospitality industries are about to be transformed by the 50 trillion hours of time affluence that Boomers worldwide will be experiencing during the next two decades. This book is essential reading for anyone looking to better serve today's and tomorrow's older adults."

Matthew Upchurch,
Chairman and CEO, Virtuoso Travel Network

"What Retirees Want is a dazzling must read! Every aspect of our...