Persuasion Ethics Today

Section I: Introductory Issues 1. Why is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective? Margaret Duffy and Esther Thorson 2. All Communication Is Persuasive: Exploding the Myth of Objectivity Margaret Duffy and Esther Thorson 3. Advertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence Lee Wilkins 4. Organizational Crossroads: The Intersection of PR and Advertising Ethis Marlene Neill and Schauster Section II: Criticisms of PR and Advertising Messages 5. Stereotyping in Advertising: We are Not the People in those Pictures Thomas Bivins 6. The Advertising Milieu and Beauty Advertising Katherine Frith 7. What do People Really Think about Commercials That Stereotype Women or Glamorize Dangerous Behavior? Margaret Duffy and Esther Thorson 8. Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary T.J. Weber and Gene R. Laczniak 9. Puffing the Claim Jef Richards 10. Online Behavioral Advertising and the Ethics of Privacy Heather Shoenberger 11. The Intersection of Culture and Advertising Ethics in a Global Marketplace Carrie LaFerle Section III: Special Topics 12. Ethical Challenges of Framing in Persuasive Communication, In Words and Pictures Stephanie Geise and Renita Coleman 13. Seeing and Believing: Issues in Visual Persuasion Ethics Margaret Duffy and Janis Page 14. Ethics Theory and Application in Public Relations, Advertising and Health Communication Seow Ting Lee 15. Do the Right Thing: Advertising Law, Self-Regulation and Ethics Wally Snyder 16. The Minimum and Maximums of Professional Ethics Codes Chris Roberts 17. What Do Students Think of Business Ethics? Three Decades of Research Richard F. Beltramini 18. Marbles in the Soup and Crushed Volvos: Ethical Choices on the Advertising Ethics Battlefield Esther Thorson and Margaret Duffy