Contemporary Business Practices and Sustainable Strategic Growth

Name: Contemporary Business Practices and Sustainable Strategic Growth
Brand: Bentham Science Publishers
Price: 60.67 EUR
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Rakesh Kumar Dhar Dubey Indranil Mutsuddi Sulagna Das(Herausgeber*in)

Bentham Science Publishers

1. Auflage

Erschienen am 16. April 2025

340 Seiten

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978-981-5322-07-1 (ISBN)

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Inhalt

Title
Copyright
End User License Agreement
Contents
Preface
List of Contributors
Can Crowdfunding be Instrumental to Sustainable Economic Impact on Corporate Social Responsibility? An Empirical Analysis in the Indian Landscape
Manta Dey1,* and Rupsha Dey2
INTRODUCTION
Review of Literature
Objectives of the Study
Research Gaps Identified
Research Methodology
CSR Disclosures
Firm-Specific Details
Corporate Governance and Management
Sustainability and Environmental Impact
Compliance and Regulatory Reporting
Data and Sample
Dependent Variable
Independent Variable
Discussion of the Analysis
RECOMMENDATIONS AND CONCLUSION
Bottom Line Findings
Limitations to the Study
CSR Safeguards through Crowdfunding Platforms
FUTURE SCOPE OF RESEARCH
REFERENCES
Impact of Social Factors on Employee Intention-to- Stay: A Study on Selected Information Technology Organizations
Indranil Mutsuddi1,*
INTRODUCTION
RATIONALE OF THE STUDY
LITERATURE REVIEW
External Social Support
Supervisor Support
Co-worker Support
Social Networks
AIMS OF THE STUDY
HYPOTHESES
RESEARCH METHODOLOGY
INSTRUMENT USED FOR STUDY
DATA ANALYSIS
Measurement Model Development for Factor Analysis
DISCUSSION
Supervisor Support & Intention-to-stay
Supervisor Support as A Mediating Factor for Co-worker Support & Social Network
Relationship between Co-Worker Support & Social Networks
IMPLICATIONS OF THE STUDY
LIMITATIONS AND SCOPE OF FURTHER STUDY
CONCLUSION
REFERENCES
Harmonizing Sustainable Management of Medical and E-Waste with AI in the Face of Climate Change
Tanmoy Majumder1,*, Nilanjan Ray1, Indranil Mutsuddi1 and Moumita Roy1
INTRODUCTION
Review of Literature
Objectives
Overview of Medical Waste: A Theoretical Framework
Linkages between Natural Resources, Climate Change, and Medical and E-Waste Management
Sustainable Practices for Medical Waste Management
Source Segregation and Waste Minimization
Categories of Segregation
Color Coding Scheme
Treatment Approaches for Hospital Waste
Methods Suitable For Various Waste Types
Circular Economy Approaches
Role of AI in Sustainable Management of Bio-Medical Wastes
Case Illustration: Application of NANDO AI for Bio-Medical Waste Management
Overview of E-Waste
Sustainable Practices For E-Waste Management
Extended Producer Responsibility (EPR)
Informal Sector Integration
Material Recovery Technologies
Economic and Social Implications
Cost-effectiveness
Job Creation
Resource Utilization
CONCLUSION
Author Notes
REFERENCES
The Role of Augmented Reality in Shaping Online Shopping Preference: A Systematic Review
Manmeet Kour1,*, Chitra Kisku1, Apratim Bose1 and Sudip Basu1
INTRODUCTION
STATEMENT OF THE PROBLEM
RESEARCH METHODOLOGY
REVIEW OF EXISTING LITERATURE
BRIEF SUMMARY OF EXISTING LITERATURE REVIEW
RESEARCH GAPS
OBJECTIVES OF THE STUDY
FINDINGS OF THE STUDY
SUGGESTIONS AND RECOMMENDATIONS
MANAGERIAL IMPLICATIONS OF THE STUDY
FUTURE PROSPECTS OF THE STUDY
CONCLUSION
REFERENCES
Driving The Future: The Interplay between Consumer Preferences and Technological Innovation in the Automobile Industry
Soumadwip Paul1,*, Monoswita Chakraborty1 and Sudip Basu1
INTRODUCTION
Customer Preferences When Purchasing a Car
Aristocracy Consumers
Capitalist Consumers
BACKGROUND OF THE STUDY
Market Players
In Terms of the Global Market
In Terms of the Indian Market
RATIONALE OF THE STUDY
REVIEW OF LITERATURE
National Perspective
International Perspective
RESEARCH METHODOLOGY
Data Collection
Data Analysis
Sampling Technique
RESEARCH GAPS
OBJECTIVES OF THE STUDY
COMPARATIVE ANALYSIS
Comparative Analysis between Two Automotive Market Leaders (Tata Motors & Tesla)
Overall Analysis
Market Share Analysis
FINDINGS OF THE STUDY
SOCIAL IMPLICATIONS OF THE STUDY
FUTURE SCOPE OF THE STUDY
CONCLUSION
WEB LINKS
REFERENCES
The Impact of Social Media on Brand Image and Brand Loyalty in the Hotel Industry
Pritilata Acharya1,* and Smita S. Mahapatra1
INTRODUCTION
THEORETICAL FRAMEWORK
Social Media
Brand Image
Brand Loyalty
Conceptual Framework and Hypothesis
RESEARCH OBJECTIVES
RESEARCH METHODOLOGY
ANALYSIS AND DISCUSSION
Relationship between Social Media and Brand Image
Relationship between Social Media and Brand Loyalty
Relationship between Brand Image and Brand Loyalty
RECOMMENDATIONS AND CONCLUSION
REFERENCES
Employee Satisfaction and Productivity in the Digital Era in the Higher Educational Institutes of West Bengal: An Empirical Study
Priyanka Chakraborty1,* and Indranil Mutsuddi1
INTRODUCTION
THEORETICAL BACKGROUND
Job Satisfaction
Effect of Digitisation on Employee Satisfaction and Productivity
Amalgamation of Education & Digitisation- A New 'Pathfinder' for the Learners
Challenges of digitisation adaptability
RESEARCH GAP AND OBJECTIVES
RATIONALE OF STUDY
Objectives of the Study
Research Methodology
Selection of the Research Problem
Research Type
Sampling, Sampling Units, and Sample Size
The Sampling Technique Used
Data Collection Methods
Data Analysis and Findings
Primary Data Analysis
Multiple Regression
FINDINGS AND CONCLUSION
REFERENCES
AI-Enhanced Retail Experiences and its Impact on Customer Repeat Purchase Intention
Priyo Das1,* and Surjyasikha Das1
INTRODUCTION
Literature Review
Research Question
Objective
Proposed Hypothesis
Research Methodology
First Stage of Study
Findings from Part two of the Study
Testing of Hypothesis
CONCLUSION
DISCUSSION
THEORETICAL AND MANAGERIAL IMPLICATION
LIMITATIONS AND FUTURE SCOPE OF THE STUDY
REFERENCES
Stock Closing Price Prediction of FAANG Companies: A Comparative Analysis of Selected Machine Learning Models
Sohom Majumder1,*, Swati Pal2 and Vivekananda Biswas1
INTRODUCTION
Literature Review
Objectives of the Study
Machine Learning Techniques
Research Methodology
Analysis and Discussions
DISCUSSION
RECOMMENDATIONS AND CONCLUSION
REFERENCES
Financial Inclusion of the MSME Sector in India
Somnath Chakraborty1,* and Sulagna Das2
INTRODUCTION
Micro Small & Medium Enterprise
National Strategy of Financial Inclusion
Literature Review
Rationale
Objectives
Findings
Sustainability through Comprehensive Inclusion
CONCLUSION
REFERENCES
Role of AI in Reshaping the Investment Behaviour of Individuals in Digital Economy
Tanaya Das1,* and Sulagna Das1
INTRODUCTION
Background
Research Gaps
Research Questions
THEORETICAL FRAMEWORK AND DISCUSSION
Predictive Modelling
Portfolio Management
Assessment of Risks
Fraud Detection
Customer Focused
RESEARCH OBJECTIVES
RESEARCH METHODOLOGY
Review Process
ANALYSIS AND DISCUSSION
Thematic Findings
Role of AI in Reshaping Investment Decision-making of Individuals
Influencing Factors of AI for Changing Investment Behaviour of Individuals
Data Availability
Innovation Advancement
Competition
Different Challenges of using AI in Individual's Investment Decision Making
Quality of Data or Information
Biased Model
Regulatory Challenges
Ethical Consideration
Lack of Human Oversight
DISCUSSION
RECOMMENDATIONS AND CONCLUSION
REFERENCES
Sustainable Business Development Models of Rural Handicraft: A Study on Pattachitra
Nilanjan Ray1,*, Debarshi Ghosh2 and Tanmoy Majumder1
INTRODUCTION
Review of Literature
Objectives
Business Strategies Development Models: A Theoretical Framework
EMERGING BUSINESS MODELS OF ARTISANS
Artisans to Businessman (A2B)
Pros of this Model
Cons. of this Model
Artisans toTourists (A2T)
Pros. of this Model
Cons. of this Model
Artisans to Intermediaries (A2I)
Pros of this Model
Cons. of this Model
Government to Artisans (G2A)
SWOT Analysis at a Glance
Strengths
Weaknesses
Opportunities
Threats
CONCLUSION
REFERENCES
Providing Leniency to the Cartel Offenders Amid Pandemic: An Error or Covid Pass?
Soumadip Kundu1,* and Aparup Pakhira1
INTRODUCTION
RESEARCH METHODOLOGY
DEFINITION OF CARTEL
Horizontal Agreement And Vertical Agreement
Procedure To Adjudicate Cartel Disputes
CASE COMMENTS
Cartel In Railway Procure Market
Cartel in Automotive Industrial Original Equipment Manufacturer Market
MEASURES WERE TAKEN BY ANTITRUST AUTHORITIES IN OTHER JURISDICTIONS
DISCUSSION AND SUGGESTION
CONCLUSION
ACKNOWLEDGEMENTS
REFERENCES
Redefining Customer Behaviour with Service Robots: A Metaperception Lens via Bibliometric Analysis
Soumya Mukherjee1, Mrinal Kanti Das2,*, Sayantan Dass3 and Manali Chowdhury4
INTRODUCTION
THEORETICAL BACKGROUND
Uncomfortable Customer Experiences
Implication of Metaperception in Service Encounters
Metaperception, Perceived Agency, and Service Robots
Human-likeness of Service Robots
METHODOLOGY
RESULTS
The Correlating Relationship between Service Robots and Consumer Behaviour in Light of Metaperception
Contribution of Authors, Organizations, and Countries to the research on Service Robots and Consumer Behaviour in Light of Metaperception
The Most Influential Journals to Shed Light on the Area of Research
Understanding thematic cluster to assess the influence of consumer behaviour with Service Robots in light of Metaperception
CONCLUSION
REFERENCES
Impact of Stressed Assets on Bank's Performance: A Study of Indian Banks Using Panel Data Analysis
Sulagna Das1,*
INTRODUCTION
LITERATURE REVIEW
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
Study Model Description
Regression Equation 1
Regression Equation 2
VARIABLES SPECIFICATION
Dependent Variables
Independent Variables
HYPOTHESIS
ANALYSIS & INTERPRETATION
Public Sector Banks
Private Sector Banks
REMEDIAL MEASURES
DISCUSSION AND CONCLUSION
REFERENCES
Fusion: A Global Approach for Generation Z
Moumita Roy1,*
INTRODUCTION
BACKGROUND STUDY
Concept on Generations and Generational Cohorts
Traditionalists or Silent Generations
Baby Boomers
Generation X
LITERATURE REVIEW
CONCEPTUAL STUDY OF THE HISTORY OF WORK AND LIFE DOMAINS
Successful Balance in Work-Life
Work-Life Equilibrium
Work-life Enrichment
Smart Technology and Gen Y
TRENDS PERTAINING TO THE FFUSION
Border Theory
Boundary Theory
Segmentation Theory
Spill-Over Theory
Compensation Theory
Role Theory
IMPLICATIONS OF THE STUDY
FUTURE SCOPE OF THE STUDY
CONCLUSION
REFERENCES
Impact of Training on the Performance of the Worker: Study of the North Bengal Region of the Indian Tea Industry
Nirmal Chandra Roy1,* and Arpita Roy (Dey)1
INTRODUCTION
OBJECTIVES OF THE STUDY
METHODOLOGY
Population of the Study
Sample Size Determination
Sampling Technique
Identification of Sample
ANALYTICAL DISCUSSION
Overall Training Scenario
Modes of Training
Measurement of Effectiveness of Training Program
Proprietorship Tea Company
Normality Checking
Wilcoxon Signed Ranks Test
Public Limited Tea Company
Normality test
However, as far as the nature of our collected data is concerned, the Wilcoxon test is suitable.
Partnership Tea Company
CONCLUSION
RECOMMENDATIONS
MANAGERIAL IMPLICATIONS
REFERENCES
Business Model, Startup and Unicron: A Systematic Literature Review
Robin K. Agarwal1,2,* and Rakesh Kumar Dhar Dubey2
INTRODUCTION
Unicorns
Business Model
PURPOSE
RESEARCH METHODOLOGY
FINDINGS
CONCLUSION
RESEARCH LIMITATIONS/IMPLICATIONS
PRATICAL IMPLICATIONS
SOCIAL IMPLICATIONS
ORIGINALITY
REFERENCES
Subject Index

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