Routledge Handbook of International Sport Business

Introduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1: International Sport Business Strategy 1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Stroebel] 2. Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco] 3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner] 4. Major sport events at the center of International Sport Federations' resource strategy [Josephine Clausen and Emmanuel Bayle] 5. Hosting International Sporting Events [Heather L. Dichter] 6. Globalisation of Sport Business Management Education [Pedro Guedes de Carvalho and Darlene A. Kluka] Part 2: Sport Marketing 7. Marketing Implications of Playing Regular Season Games in International Markets: Losing 'Home' Domestic Advantage or Gaining 'Away' International Advantage? [Eric Schwartz] 8. Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane] 9. The Role of Endorsement in International Sports Marketing [Sara Keshkar] 10. Women's Tennis Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova] 11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts [Cem Tinaz] Part 3: Sport Economics and Finance 12. Football's Failing Finances [John Beech] 13. Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences [Kevin Heisey] 14. The Significance of Direct Economic Impact of International Sport Events for the Hosting City [Osmo Laitila and Noud van Herpen] 15. Maximizing Revenue Through Ticketing Technology [Jim Reese] 16. Sport Industry in China: Opportunities and Challenges [Dongfeng Liu] 17. International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent [Sungho Cho] Part 4: Legal Aspects 18. Athlete Involvement in the Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl] 19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha Brison] 20. How Can Sport Sponsors Comply with International Corruption Laws [Mark Dodds] 21. Trademark Protection Across Borders [Kerri Cebula] 22. Privacy at Work: Strategies for Successful Social Media Policies [Lauren McCoy] Part 5: Sport Media and Communication 23. Hijacking of a Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan Fredrick] 24. Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League [Matthew A. Gilbert] 25. Internationalization as a Strategy for Success in the LPGA [Tara Mahoney] 26. Sports-Media Complex and the Business of Football in Africa [Gerard A. Akindes] Part 6: Sport Tourism 27. Global Sport Tourism and the Lure of Mega-Events [Brendon Knott and Kamilla Swart] 28. Sports Facilities Tourism [Louise Bielzer] 29. Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach [Derek van Rheenen] 30. Small-Scale Active Sport Tourism is International Business [Richard J. Buning and Brian D. Krohn] Part 7: Sport Development 31. India: From a Cricketing Nation to a Business Industry [Juthika Mehta] 32. The Role of Highlight Events in Sport-For-Development [Nico Schulenkorf and Katie Schlenker] 33. Social Entrepreneurship and Sport [Jonathan Robertson] 34. The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen and Sari Savolainen] 35. Partnership Building to Create Change [Kevin Heisey]