The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Auflage
Sprache
Verlagsort
Berlin/München/Boston
Deutschland
Zielgruppe
Für Beruf und Forschung
US School Grade: College Graduate Student
Editions-Typ
Dateigröße
ISBN-13
978-3-486-73616-8 (9783486736168)
DOI
http://www.degruyter.com/isbn/9783486736168
Schweitzer Klassifikation
