Marketing and Football

Introduction; Part 1 Marketing football in Europe; Part A The general state of football marketing in Europe; Chapter 1 Building global sports brands, Simon Chadwick, Matthew Holt; Chapter 2 Journalism - an instrument to promote TV sports rights?, Knut Helland, Harry Arne Solberg; Part B The 'Big Five' market; Chapter 3 The role of management control in French football's regulation - a unique model that can be exported?, Michel Desbordes; Chapter 4 Co-marketing, Sergio Cherubini; Chapter 5 Sport marketing and facility management, Paolo Guenzi; Chapter 6 A new paradigm for sport management in the German football market, Herbert Woratschek, Guido Schafmeister, Tim Stroebel; Chapter 7 Marketing management in a socially socially complex club, Jaime Gil-Lafuente; Part C Is there a place for 'small' countries on the European football market?; Chapter 8 Efficiency and sponsorship in Portuguese Premier League football, Carlos Pestana Barros, Catarina de Barros, Abel Santos; Chapter 9 Marketing football in the Republic of Ireland, Anne Bourke; Chapter 10 Marketing and football, Kari Puronaho, Timo Huttunen; Part 2 The development of dedicated football marketing in the rest of the world; Chapter 11 The football business in Brazil, and the example of Atletico-PR, Amir Somoggi; Chapter 12 The football business in Japan, Yoshinori Okubo; Chapter 13 Marketing professional soccer in the United States: the successes and failures of MLS and the WUSA, Richard M. Southall, Mark S. Nagel; Chapter 14 Marketing of professional soccer in the US, Frank Pons, Stephen Standifird; Chapter 15 The beginning of a new beginning? How to expand soccer in Canada - a look at the fedeeration and one club, Andre Richelieu; Chapter 16 Marketing in Argentine football, Santiago Ramallo, Francisco Aguiar; Chapter 17 Sponsorship marketing and professional football, Dae Ryun Chang; General conclusion;