Sustainable Development Marketing

Name: Sustainable Development Marketing | Marketing for Sustainable Development
Brand: Wiley-Blackwell
Price: 139.99 EUR
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Marketing for Sustainable Development

Sihem Dekhili(Herausgeber*in)

Wiley-Blackwell (Verlag)

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Erschienen am 19. November 2021

336 Seiten

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Inhalt

Cover
Half-Title Page
Title Page
Copyright Page
Contents
Foreword
Acknowledgments
Introduction
1. Opposing the Market Through Responsible Consumption to Transform It
1.1. Introduction
1.2. Corporate adjustment strategies in response to the contestation of market logic
1.2.1. From an adaptive perspective of uprising recovery by the companies
1.2.2. .to a transformative market logic under pressure from protest movements
1.3. Ideological and institutional categories of expressions of contestation
1.3.1. Towards a redesign of the dominant ideology of the market system
1.3.2. Towards reestablishing a relationship of trust with the consumer
1.4. Pragmatic and operational categories of market contestation
1.4.1. Towards a sustainable reconsideration of product offerings
1.4.2. Towards a necessary reconfiguration of supply and distribution channels
1.5. Conclusion and implications
1.6. References
2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance
2.1. Introduction
2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice!
2.2.1. From luxury that wastes natural resources to "sustainable luxury"
2.2.2. Luxury companies and the challenge of sustainability
2.3. The perceived contradiction between luxury and sustainable development: origins and solutions
2.3.1. The sources of consumer reluctance towards sustainable luxury offers
2.3.2. What solutions are there for better integrating sustainable development into luxury?
2.4. Conclusion
2.5. References
3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions
3.1. Introduction
3.2. Food chains under tension, food losing value
3.2.1. Food chains: the interactions and tensions of actors
3.2.2. Giving value back to food?
3.3. Consumer responsibility
3.3.1. Food standardization: An injunction to downgrade products? The case of fruit and vegetables
3.3.2. Combating waste at the consumer level, individualism and accelerated lifestyles: What are the contradictions?
3.4. Reducing food waste in mass catering
3.4.1. Separate, weigh, and inform: A winning strategy?
3.4.2. Towards a collective awareness of sectoral restrictions and the degree of consumer autonomy
3.5. Conclusion
3.6. References
4 Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions?
4.1. Introduction
4.2. The actors in family food waste: everyone is involved!
4.2.1. One family, one way of wasting: many families, many ways?
4.2.2. Role and perception of the main members of the family on food waste
4.3. Multifaceted wastage during family consumption at home
4.3.1. Managing shopping: a chronicle of foretold waste
4.3.2. Sorting and storing groceries
4.3.3. During meals: What about waste at the table?
4.3.4. Proposed anti-waste solutions for each stage of consumption
4.4. Conclusion: What about the future?
4.5. References
5 The Packaging-free Product Market: A Renewal of Practices
5.1. Introduction
5.2. The characteristics of packaging-free consumption
5.2.1. Where does the enthusiasm for packaging-free products come from?
5.2.2. Consuming packaging-free products
5.2.3. Motivations for and obstacles to packaging-free consumption
5.3. Offerings on the packaging-free product market
5.3.1. Positioning strategies of packaging-free product suppliers
5.3.2. The offering proposed and the range of products
5.3.3. The "logistics, distribution and merchandising" triptych for packaging-free products
5.3.4. Information support for consumers of packaging-free products
5.3.5. Revisiting the role of the seller
5.4. Conclusion
5.5. References
6 The Conditions for Effective Social Communication¹
6.1. Introduction
6.2. Social communication: a shifting reality
6.2.1. To say or not to say?
6.2.2. A triptych to be adapted to different situations
6.3. How can the credibility of communication be ensured?
6.3.1. Communicating using proof
6.3.2. Seeking out external guarantees
6.3.3. Getting others to talk about you
6.3.4. A long-term commitment
6.4. How can CSR provide added value to customers?
6.4.1. Choosing the adequate themes of communication
6.4.2. Translating social engagement into customer benefit
6.4.3. Choosing the right tone for communications
6.5. Conclusion
6.6. References
7 The Effectiveness of "Provocation" in Environmental Advertising: Beware of "Greenbashing"
7.1. Introduction
7.2. Greenbashing: clarification of a new concept
7.2.1. Advertising and contestation
7.2.2. Environmental advertising: from greenwashing to provocation
7.2.3. Greenbashing: what are the specificities of environmental advertising?
7.3. The effects of provocation on the effectiveness of environmental advertising
7.3.1. The empirical study: an experiment with consumers
7.3.2. Effect of provocation on the effectiveness of environmental advertising: mixed results
7.4. Conclusion
7.5. References
8 How Can We Communicate Effectively About Climate Change?
8.1. Introduction
8.2. A gap between awareness and behavior
8.2.1. Awareness of the threat posed by climate change
8.2.2. Psychological obstacles to changing our modes of consumption
8.3. How can we communicate about climate change?
8.3.1. What kind of communication should be encouraged?
8.3.2. Which emotions should be focused on in the fight against climate change?
8.4. Mental representations of climate change among children
8.4.1. Engagement and representations of children relating to climate change
8.4.2. How can we talk to children about climate change?
8.5. Conclusion
8.6. References
9 Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions
9.1. Introduction
9.2. Overview of the environmental intervention tools of public authorities
9.2.1. Coercive environmental measures: the most radical approach
9.2.2. Ecotaxes and financial incentives: taxation as a dissuasion or an incentive
9.2.3. Environmental information, awareness-raising campaigns and persuasion: the crucial role of education
9.2.4. Green nudges: using behavioral science to serve environmental public policies
9.2.5. Towards an optimal regulatory mix
9.3. Improving the effectiveness of pro-environmental public policies: the contribution of marketing
9.3.1. Adopting a megamarketing approach to increase the chances of success of pro-environmental measures
9.3.2. Identifying competing legitimacies and mapping power structures
9.3.3. Understanding the cognitive patterns of individuals
9.3.4. Segmenting the "market" to optimize legitimization strategies
9.3.5. Establishing legitimization strategies: the crucial role of communication and education
9.4. Conclusion
9.5. References
10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products
10.1. Introduction
10.2. Repairability: a complex concept
10.2.1. Beneficial political incentives
10.2.2. Environmental labeling: effects that are difficult to grasp
10.2.3. A limited selling point
10.3. The effects of a "repairability" label on purchasing behaviors: mixed results
10.3.1. The study: an experiment using fictitious e-commerce sites
10.3.2. Understanding labelR: a positive valence
10.3.3. The effects of the labelR on purchasing decisions: utilitarianism as a moderator
10.4. Conclusion
10.5. References
11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d'Ivoire¹
11.1. Introduction
11.2. The Fairtrade label: towards sustainable production and responsible consumption
11.2.1. The position of the Fairtrade label: the quest for sustainable production
11.2.2. Fairtrade and responsible consumption: a label in search of legitimacy among consumers
11.3. The application of the Fairtrade label by producer organizations in Côte d'Ivoire: challenges and implications
11.3.1. Case study
11.3.2. Accompanying actions for producers: a source of sustainability and responsible consumption
11.4. Conclusion
11.5. References
12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations
12.1. Introduction
12.2. A typology of environmentally friendly mobile apps
12.2.1. Environmentally friendly consumption and mobile apps
12.2.2. The different stages of the purchase decision-making process of environmentally friendly products
12.3. The influence of mobile apps on behavior
12.3.1. The cognitive influence of mobile apps
12.3.2. The social influence of mobile apps
12.3.3. The emotional influence of mobile apps
12.4. What are the implications for the different actors in environmentally friendly consumption?
12.4.1. At the brand level: (re)learning how to communicate
12.4.2. Much needed regulation
12.4.3. Taking into account the potential negative effects of mobile apps
12.5. Conclusion
12.6. References
13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption¹
13.1. Introduction
13.2. The paradoxes of digitalization and sustainable food
13.2.1. What compatibility is there between digitalization and sustainable food?
13.2.2. A critical look at consumer responsibilization
13.2.3. The environmental impact of digitalization
13.3. Digital technology: a powerful tool
13.3.1. Successfully bringing about more responsible behaviors
13.3.2. A typology of digital tools according to their objectives
13.4. Conclusion
13.5. References
14 Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption
14.1. Introduction
14.2. Infrastructures and processes
14.2.1. Additive manufacturing and shifts in production paradigms
14.2.2. The Internet of Things in favor of the automated and remote management of products
14.3. Analytical capabilities
14.3.1. Big Data: a 360-degree knowledge of the product
14.3.2. Artificial intelligence and support for decision-making in managing the life cycle of products
14.4. Conclusion
14.5. References
Conclusion
List of Authors
Index
EULA

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