Pioneering African-American Women in the Advertising Business

Rezensionen / Stimmen

"Dr. Judy Davis has crafted a fantastic book that fills a significant gap in the historiography of the advertising industry. The experiences and contributions of African American women to the industry have long been an overlooked aspect of advertising. Yet as Dr. Davis so expertly demonstrates, black women have been some of the most impactful professionals, entrepreneurs, and top creative forces in advertising. As such they have been a force in challenging many of its most demeaning characterizations of African Americans as a group and black women in particular. This book should be required reading for advertising professionals and students of advertising around the country."
Jason P. Chambers, PhD, Associate Professor, University of Illinois

"Dr. Judy Davis has created a powerful book examining the challenges, roles, and contributions of Mad Black Women in the advertising industry, preserving a previously unchartered piece of history. Her comprehensive cultural research and true narrative accounts of shocking racial diversity struggles offers lessons for students, scholars, practitioners, and readers. This 'behind the scenes' approach prompts honest discourse and dialogue on issues of race and gender that are still highly relevant. Such compelling stories of how these rare women rose to success, in spite of tremendous obstacles offers hope, yet questions why such diversity issues and barriers still exist today. Together, we will all rise through better understanding such history!"
Sheila Sasser, Dr, Professor of Marketing, Eastern Michigan University, SWOCC Fellow, University of Amsterdam, Adcraft Lifetime Member, AAF, AAA, EAA, Former Advertising Industry Veteran, Senior Vice President, and Managing Director

"Pioneering African-American Women in the Advertising Business offers an important (and corrective) addition to the historiography of advertising. The book provides a detailed account of four admirable success stories. More compellingly, it situates the women's biographies within the broader historical development of the advertising industry. Despite the efforts of the women in this book, the advertising industry still struggles with issues of diversity and inclusion. This book should be required reading for scholars and practitioners in the field who are concerned with these issues."

Corey D. Fields, Department of Sociology, Georgetown University, Washington, DC, USA