Marketing Ethics and Consumer Society

Name: Marketing Ethics and Consumer Society | Practising Inclusive, Responsible and Sustainable Marketing
Brand: Routledge
Price: 52.49 EUR
Availability: OnlineOnly

Practising Inclusive, Responsible and Sustainable Marketing

Athanasia Daskalopoulou Natalia Yannopoulou(Herausgeber*in)

Routledge (Verlag)

Erschienen am 3. April 2025

146 Seiten

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978-1-040-32662-6 (ISBN)

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Beschreibung

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.

Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.

A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.

Online support materials include lecture slides and a test bank.

Rezensionen / Stimmen

"This is a vital addition to the marketing ethics pedagogy literature, perfect for a one-semester module covering marketing ethics and sustainability aspects. Importantly, the text asks students to think critically about how marketing works, how it impacts society and our planet, moving beyond marketing management texts that dominate the field."

Andrea Prothero, Professor of Business and Society, University College Dublin, Ireland

"The next generation of marketers need to be aware of how marketing activities affect not only their businesses but also, more broadly, society. This accessible textbook introduces students to the key theoretical debates, and with each chapter's exercises and self-assessment questions, encourages students to consider how marketers can practice more inclusive, responsible, and sustainable marketing. Highly recommended."

Avi Shankar, Professor, University of Bristol Business School, UK

"As human beings, we navigate a complex landscape marked by claims and counterclaims about the ethics of a consumer society and our place within it. This superb text introduces students to key debates and provides the critical thinking tools and techniques that we all need to apply in our everyday lives."

Mark Tadajewski, Professor, University of York and Royal Holloway, University of London; as well as Editor of the Journal of Marketing Management

Marketing Ethics and Consumer Society

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