Modern Communication with Social Media

Name: Modern Communication with Social Media | A Simplified Primer to Communication and Social Media
Brand: De Gruyter
Price: 14.49 EUR
Availability: OnlineOnly

A Simplified Primer to Communication and Social Media

Mamta Dalal(Autor*in)

De Gruyter (Verlag)

1. Auflage

Erschienen am 24. Januar 2019

148 Seiten

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978-93-88511-04-9 (ISBN)

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Beschreibung

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Inhalt

Cover Page
Title Page
Copyright Page
About the Author
Acknowledgement
Preface
Errata
Table of Contents
1. Communication
Objectives
Communication -Definition
Need for communication
Why is communication necessary?
Tracing the evolution of communication
The early years
From tablets to early paper
Advent of paper and paper-based communication
Growth of electromechanical communication
The information and digital age
Forms of Communication
Types of Communication
Verbal Communication
Nonverbal Communication
Written Communication
Summary
Chapter 1 Quiz
2. Communication Channels
Objectives
Communication Channels - Definition
Types of Communication Channels
Summary
Chapter 2 Quiz
3. Social Media
Objectives
What is Social Media?
A brief history of social media
IRC
ICQ
SixDegrees.com
Blogs, Instant Messengers, and the Rise of Social Media
Features of Social Media
Participatory
Community
Connectedness
Building of Profiles
Sharing of Content
Conversations
Benefits of Social Media
Summary
Chapter 3 Quiz
4. Twitter
Objectives
An Overview of Twitter
Twitter Platform
Twitter's Logo
Getting Started with Twitter
How-to: Create a Twitter Account
How-to: Follow Twitter Users
What Can You Do on Twitter?
Followers versus Following
Notifications
Protecting Your Account
Twitter Symbols and Terms
Twitter Verification
Account Suspension
Deactivating or Deleting Your Account
Twitter Advertising
Summary
Chapter 4 Quiz
5. Facebook
Objectives
Introduction to Facebook
Features of Facebook
Activities on Facebook
Friending and Unfriending
Creating and Updating a Timeline
Viewing your stream
Sharing a post or link
Liking
Adding Reactions and Comments
How-to: Create a Facebook Account
How-to: Create a Facebook Profile
How-to: Explore Facebook Features
Facebook Messenger
Facebook for Business
Controversy
Summary
Chapter 5 Quiz
6. WhatsApp
Objectives
An Overview of WhatsApp
Key Features of WhatsApp
Allows you to Send Texts
Enables participation in group chats
Enables sharing of documents and reports
Enables you to record and send voice messages
Enables you to stay safe with end-to-end encryption
Allows you to make Voice and Video Calls via WhatsApp
Enables you to share photos and videos
Using WhatsApp Web
How-to: Install and Configure WhatsApp
Install WhatsApp on your computer
Use WhatsApp Web on browser
How-to: Add Contacts to Your WhatsApp
Receiving messages from unknown numbers
How-to: Send Messages in WhatsApp
How-to: Make Calls in WhatsApp
How-to: Use other options in the WhatsApp chat window
How-to: Format messages in WhatsApp
How-to: Work with the groups feature in WhatsApp
Creating Groups
How-to: Delete media and chat history in WhatsApp
How-to: Backup your Whats App chats
WhatsApp for Business
Summary
Chapter 6 Quiz
7. Instagram
Objectives
Introduction to Instagram
Growth and Popularity
What you can do on Instagram (Features of Instagram)
Photos and Videos
Profiles
Importance of using Hashtags
How-to - Create an Instagram account and Explore Instagram
Configuring Settings
Instagram Stories
How-to - Create an Instagram Story
IGTV
Deleting Your Account
Summary
Chapter 7 Quiz
8. Pinterest
Objectives
Introduction to Pinterest
Evolution and Growth
Features of Pinterest
How-to: Create a Pinterest account and Profile
How-to: Create Pins and Boards
How-to: Follow Other Users and Boards
How-to: Send and Receive Messages
How-to: Configure Notifications
How-to: Move, Edit, or Delete Pins and Boards
Rich Pins
Pinterest Mobile App
Pinterest for Business
Summary
Chapter 8 Quiz
9. LinkedIn
Objectives
Introduction to LinkedIn
Creating a Profile
How-to: Create a Profile
Adding Connections
How-to: Add Connections
How-to: Send Messages through the Chat Window
Using the LinkedIn Mobile App
Closing or deleting your LinkedIn account
How-to: Close YourAccount
Summary
Chapter 9 Quiz
10. Social Media Management Tools
Objectives
Social Media Management Tools
Hootsuite
Who is Using HootSuite?
Hootsuite Pricing Plans
MavSocial
Who is Using MavSocial?
MavSocial Pricing Plans
ZOHO Social
Who is Using Zoho Social?
Zoho Social Pricing Plans
IFTTT
IFTTT Pricing
Social Pilot Pricing Plans
TweetDeck
TweetDeck Pricing
Buffer
Buffer Pricing Plans
AgoraPulse
AgoraPulse Pricing Plans
Sprout Social Pricing
Summary
Chapter 10 Quiz
Appendix A and B
Answer Key

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