Storytelling in Design

Name: Storytelling in Design | Defining, Designing, and Selling Multidevice Products
Brand: O'Reilly
Price: 25.49 EUR
Availability: OnlineOnly

Defining, Designing, and Selling Multidevice Products

Anna Dahlstrom(Autor*in)

O'Reilly (Verlag)

Erschienen am 12. Dezember 2019

414 Seiten

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978-1-4919-5937-4 (ISBN)

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Beschreibung

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Inhalt

Intro
[ Preface ]
Why Storytelling Matters
How This All Started
The Role of Stories Throughout History
The Medium of Stories
The Role of Personal Storytelling in Day-to-Day Lives
Storytelling Today
Stories as a Persuasion Tool
The Role of Storytelling in Product Design
Summary
The Anatomy of a Great Story
The Architect Analogy of Explaining UX
Aristotle's Seven Golden Rules of Storytelling
The Three Parts to a Story
The Art of Dramaturgy
What Dramaturgy Teaches Us About Product Design
The Circular Nature of Digital Product Experiences
Five Key Storytelling Lessons
Storytelling for Product Design
When Any Device, Used Anywhere and at Any Time, Is Your Starting Point
How Traditional Storytelling Is Changing
How the Landscape of Product Design Is Changing
Changes in Consumer Expectations
Summary
The Emotional Aspect of Product Design
Shouting at the Voice Assistant
The Role of Emotion in Storytelling
The Role of Emotion in Product Design
Emotions and Our Different Levels of Needs
Understanding Emotions
Situations Where Emotion in Design Can Play a Key Role
What Storytelling Can Teach Us About Evoking Emotions in Product Design
Summary
Defining and Structuring Experiences with Dramaturgy
Understanding and Defining Your Product Life Cycle
The Role of Dramaturgy in Storytelling
The Role of Dramaturgy in Product Design
Variations on the Three-Act Structure
Applying Sequencing and Mini-Stories to Product Design
The Difference Between Acts, Sequences, Scenes, and Shots
Understanding Plot Points
Plot Points in Product Design
Typical Experience Structures of Common Product Life Cycles
How to Use Dramaturgy and Plot Points to Define the Narrative Structure of Product Experiences
Summary
Using Character Development in Product Design
Reluctance to Use Personas
The Role of Characters and Character Development in Storytelling
The Role of Characters and Character Development in Product Design
The Different Actors and Characters to Consider in Product Design
The Importance of Character Development
What Traditional Storytelling Teaches Us About Characters and Character Development
Character Definition Versus Character Development Versus Character Growth
Tools for Character Definition and Development in Product Design
Summary
Defining the Setting and Context of Your Product
Once Doesn't Mean Always
The Role of Setting and Context in Storytelling
The Role of Setting and Context in Product Design
A Look at Context in Product Design
A Definition of Contextual Products and Context-Aware Computing
Working Through the Context
Embracing the Complexity of Context
The Factors and Elements That Make Up Context in Product Design
What Storytelling Teaches Us About Setting and Context
Summary
Storyboarding for Product Design
One Document to Capture It All
The Role of Storyboarding for Film and TV
The Role of Storyboarding in Product Design
Using Storyboards to Help Identify the Invisible Problem and/or Solution
Creating Storyboards
Ways to Incorporate Storyboards into the Product Design Process
Summary
Visualizing the Shape of Your Product Experience
"The Website Knows Me and What I Want"
The Shape of Stories
The Shapes of Experiences
Two Ways to Define the Shape of an Experience
When and How to Visualize an Experience
Summary
Applying Main Plots and Subplots to User Journeys and Flows
The Ideal Journey
The Role of the Main Plot and Subplots in Traditional Storytelling
The Role of the Main Plot and Subplots in Product Design
Types of Subplots
What Storytelling Teaches Us About Working with Main Plots and Subplots
Summary
Theme and Story Development in Product Design
Using Real Content
The Role of Theme and the Red Thread in Storytelling
The Role of Theme and the Red Thread in Product Design
Approaches to Developing Your Story in Traditional Storytelling
What Storytelling Teaches Us About Theme and Developing Your Product Story
Summary
Choose-Your-Own-Adventure Stories and Modular Design
One Page for Every Athlete
CYOA Books and Modular Stories
CYOA and Product Design
The Case for Modularity in Product Design
The Need to Focus on the Building Blocks Rather Than the Page or View
Common Patterns in Choice-Based Stories
Key Principles from CYOA Structures Applied to Product Design
What Product Design Can Learn from CYOA
Summary
Applying Scene Structure to Wireframes, Designs, and Prototypes
The Things That Didn't Fit Above the Fold
The Role of Scenes and Scene Structure in Product Design
Elements of a Scene
Elements That Help Tell the Story of a Page or View
What Scenes Teach Us About How to Define the Story of the Page or View
Summary
Presenting and Sharing Your Story
How Storytelling Helped Save the Day
The Role of Storytelling for Presenting Your Story
What Traditional Storytelling Can Teach Us About Presenting Your Story
Summary
[ Index ]

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