Market Grooming

Chapter 1. Market Grooming: Grooming Customers Using Artificial Intelligence; Sumesh Singh Dadwal, Gordon Bowen, Hamid Jahankhani, Vipin Nadda, and Pawan Kumar

Chapter 2. AI-Driven Trading: Navigating the Complex Landscape of Market Manipulation; Sonal Jain

Chapter 3. The Dark Side of AI: Navigating the Dynamics of Patient Grooming on Doctor-Patient Relationships; Archana Shankar, Shikha Gera, and Md Salehin Ahmadi

Chapter 4. Chat GPT in Marketing 5.0: Gold is Real or Just a Gold-Plating; Arpit Tiwari, Pawan Kumar, and Lokesh Jasrai

Chapter 5. Unpacking the Double-Edged Sword: How Artificial Intelligence Shapes Hiring Process Through Biased HR Data; Osama Akram Amin Metwally Hussien, Krison Hasanaj, Anil Kaya, Hamid Jahankhani, and Sara El-Deeb

Chapter 6. Leveraging Machine Learning Techniques to Project Customer Behaviour through Predictive Analysis and Ethical Marketing; Mushtaq Ahmad Shah and Pawan Kumar

Chapter 7. Towards Responsible AI: Exploring AI Frameworks, Ethical Dimensions, and Regulations; Sara El-Deeb, Hamid Jahankhani, Osama Akram Amin Metwally Hussien, and Isuru Sandakelum Will Arachchige

Chapter 8. Ethical Navigation Paradigms in AI-Driven Marketing: Insights and Perspectives; Shani Kumar, Sonia Chawla, and Pawandeep Kaur

Chapter 9. Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer; K.A.Y.R. Oshadi Karunanayaka, Hamid Jahankhani, Sara El-Deeb, Isuru Sandakelum Will Arachchige, and Osama Akram Amin Metwally Hussien

Chapter 10. Exploring the Balance Between Personalisation And Automation In Human-AI Interaction; Isuru Sandakelum Will Arachchige, Hamid Jahankhani, K.A.Y.R. Oshadi Karunanayaka, and Osama Akram Amin Metwally Hussien

Chapter 11. Improving the Image Of Marketing: AI Has The Potential To Assist In Marketing Decisions And Change Perceptions; Gordon Bowen, Richard Bowen, Deidre Bowen, and Maryam Kiani

Chapter 12: Exploring the Practices of Chinese Short Video Platforms to Enhance User Stickiness and Grooming the Customers: A Case Study of DOUYIN China (Tiktok); Yifei Xiang, Ahmed Adel Tantawy, and Sumesh Singh Dadwal

Chapter 13. Market Grooming: How Neuromarketing Influences Consumers' Purchase Decisions?; Ajit Bansal, Sumit Agarwal, and Nitish Arora