Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
Rezensionen / Stimmen
"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com)
"We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."
Alun Epps, CIM Centre Co-ordinator, Dubai University College
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Dateigröße
ISBN-13
978-1-136-00553-4 (9781136005534)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Undertaking CIM Assignments and the Integrative Project; Sample exam questions and answers; Answers and debriefings: Curriculum information; Index.
