'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
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Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
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'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain
'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin
'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Rezensionen / Stimmen
A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining -- Avivah Wittenberg-Cox, CEO of 20-first An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it -- Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sex Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality -- Professor Gina Rippon, author of The Gendered Brain What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything -- Sophie Devonshire, CEO of The Marketing Society On our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that -- Amanda Montell, author of Wordslut With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end -- Paul Kemp-Robertson, co-founder, Contagious
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Dateigröße
ISBN-13
978-0-241-45601-9 (9780241456019)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women. Philippa Roberts is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.
