Design Thinking

Illustration Credits
Preface
Acknowledgements

Introduction
The Design of this Book
1. Design Ability
Studying Design Ability
Asking Designers About What They Do
Deconstructing What Designers Do
Watching What Designers Do
Thinking About What Designers Do
Understanding What Designers Do
2. Designing to Win
Background: Formula One Designing
Radical Innovation
Self-adjusting Suspension
Pit Stops
Designing from First Principles
Steering Column
Analogical Thinking
Integrated Design
City Car
Modelling
Learning from Failure
Design Process and Working Methods
3. Designing to Please
Background: The Art of Technical Design
Looking for Improvement
Sewing Machine
Constructive Thinking
Going Beyond the Brief
Locomotive
Fixation
Learning from Failure
Design Process and Working Methods
4. How Designers Think
Motivation and Attitude
Other Outstanding Designers
Common Features
Strategic Thinking
Creative Thinking
Problem Framing
Co-evolution
5. Designing to Use
The Experiment
Design in Action
Systems View
First Principles
Designing for Clients and Users
Discussion: Design strategy
6. Designing Together
Teamwork in Design
Roles and Relationships
Planning and Changing Activities
Gathering and Sharing Information
Generating and Adopting Concepts
Plastic Tray
Persuasion
Avoiding and Resolving Conflicts
Discussion: Design Co-operation
7. How Designers Work
Creative Working
Team Working
Team Leadership
Design Process
Structure Versus Spontaneity
Collaborative Designing
Creative Designing
The Creative Bridge
8. Design Expertise
Experts and Novices
From Novice to Expert
Development of Expertise
Developing Design Thinking
Expertise in Teamwork
Design Intelligence
The Designing Brain

Glossary
References
Index