Forward
Introduction
WHAT IS PURE MOTIVE SERVICE?
Chapter 1: The Flat Tire Story
Chapter 2: Pure Motive Service
Chapter 3: Be a Student-Overview
Chapter 4: Your Beliefs Create Your Results
Chapter 5: Leave Your Mother in the Truck
Chapter 6: The Goal Party
Chapter 7: You Are Responsible
Chapter 8: Don't Run through Yellow Lights
Chapter 9: Be on Code-Overview
Chapter 10: Magic Moments
Chapter 11: The Power of Language
Chapter 12: Verbally Packaging System Faults and Solutions
Chapter 13: Be Skeptical
Chapter 14: The Laws of Scarcity and Dissonance
Chapter 15: The Convince-Me Step
Chapter 16: The Danger Line
Chapter 17: Be Ethical-Overview
Chapter 18: The Hierarchy of Persuasion
Chapter 19: The Diagnostic Process
Chapter 20: The Science of Pricing
Chapter 21: The Laws of Association and Contrast
Chapter 22: Creating the Right Proposal
Chapter 23: Be Determined-Overview
Chapter 24: The Money Warning
Chapter 25: Presenting On-Code Solutions
Chapter 26: Ultimate Closing Technique
Chapter 27: Dealing with Client Objections-Levels 1--3
Chapter 28: Dealing with Client Objections-Levels 4 and 5
Chapter 29: Give It Back
Chapter 30: Referrals and Reviews
Conclusion
Acknowledgments
About Uncle Joe Crisara