The Handbook of Language and Globalization

List of Illustrations viii
Acknowledgments x
Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland
Part I Global Multilingualism, World Languages, and LanguageSystems 29
1 Globalization, Global English, and World English(es): Mythsand Facts 31
Salikoko S. Mufwene
2 Language Systems 56
Abram De Swaan
3 The Global Politics of Language: Markets, Maintenance,Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson
4 World Languages: Trends and Futures 101
Ulrich Ammon
5 Language Policy and Globalization 123
Thomas Ricento
6 Panlingual Globalization 142
Jonathan Pool
7 The Spread of Global Spanish: From Cervantes to reggaetón162
Clare Mar-Molinero
8 New National Languages in Eastern Europe 182
Brigitta Busch
Part II Global Discourse in Key Domains and Genres201
9 Localizing the Global on the Participatory Web 203
Jannis Androutsopoulos
10 Globalizing the Local: The Case of an Egyptian SuperheroComic 232
Theo van Leeuwen and Usama Suleiman
11 Language and the Globalizing Habitus of Tourism: Toward ASociolinguistics of Fleeting Relationships 255
Adam Jaworski and Crispin Thurlow
12 Globalization and Language Teaching 287
David Block
13 Discursive Constructions of Global War and Terror 305
Adam Hodges
14 Has God Gone Global? Religion, Language, and Globalization323
Annabelle Mooney
Part III Language, Values, and Markets under Globalization347
15 Language as Resource in the Globalized New Economy 349
Monica Heller
16 Language and Movement in Space 366
Jan Blommaert and Jie Dong
17 Indexing the Local 386
Barbara Johnstone
18 Ecolinguistics and Globalization 406
Arran Stibbe
19 The Chinese Discourse of Human Rights and Glocalization426
Shi-Xu
20 Meanings of 'Globalization': East and West 447
Peter Garrett
21 Languages and Global Marketing 475
Helen Kelly-Holmes
Part IV Language, Distance, and Identities 493
22 Shadows of Discourse: Intercultural Communication in GlobalContexts 495
Claire Kramsch and Elizabeth Boner
23 Unraveling Post-Colonial Identity through Language 520
Rakesh M. Bhatt
24 At the Intersection of Gender, Language, and Transnationalism540
Ingrid Piller and Kimie Takahashi
25 Globalization and Gay Language 555
William L. Leap
26 Metroethnicities and Metrolanguages 575
John C. Maher
27 Popular Cultures, Popular Languages, and Global Identities592
Alastair Pennycook
28 Global Representations of Distant Suffering 608
Lilie Chouliaraki
29 Global Media and the Regime of Lifestyle 625
David Machin and Theo van Leeuwen
Index 644