Inside IBM

Preface
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM's Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. "The IBM Way": Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM's American Experience
7. Managing A Nearly Invisible Corporate Community: "IBM Families"
Part II: Cases from IBM's Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM's Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM's Information Ecosystem
Part III: How IBM's Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author's Note: In the Spirit of Transparency
Notes
Index