How activist groups across the country adapted their strategies and tactics to their local contexts to keep the protests alive
On January 21, 2017, the day after Trump's inauguration, feminist activists and allies across many progressive movements assembled across the United States to express their displeasure with the new President and his agenda. These marches were unprecedented in size, bringing together as many as 5.3 million Americans, with at least 408 protests in cities and towns across the country. These protests were large and dramatic, and had an outsized impact. But, they do not tell the whole story of this wave of contention.
Keeping the March Alive follows thirty-five progressive groups founded after the Women's March across ten cities from Amarillo and Atlanta to Pasadena and Pittsburgh to tell the whole story of how some social movement organizations survive and thrive while others falter. Catherine Corrigall-Brown explains how activists navigate their local context and make strategic decisions about tactics, coalitions, individual participation, and online technologies to keep their movements alive. Movements that had the most success in keeping members engaged and active were those that were able to adjust their strategies to their particular local contexts. While in larger and more liberal cities, engaging in expressly political coalitions and cooperating only with other social movement organizations was the most successful strategy, fostering broad coalitions among churches, charities, and businesses was most successful in smaller, more conservative cities. Keeping the March Alive is instrumental in understanding how activism and activist groups can be sustained over time and how larger protest movements can last.
Rezensionen / Stimmen
"Penetrating cross-sectional analysis of how different grassroots networks formed and endured through the challenges of the Trump years. This is a book both for the moment and - given the enduring challenges to American democracy - for the future." (Sidney Tarrow, author of Movements and Parties: Critical Connections in American Political Development) "A terrific contribution to our understanding of the strategic choices that affect the ongoing mobilization of social movements. The book provides an impressive model of multi-method research and demonstrates the importance of tactics, coalition work, recruitment techniques, and online technologies in keeping the movement alive." (Suzanne Staggenborg, author of Grassroots Environmentalism) "With great nuance and an impressive trove of quantitative and qualitative data, Corrigall-Brown's deep dive into grassroots activism shows how local contexts fueled and shaped mobilization during an intense period of resistance. Not only an empirically rich and engaging read, Keeping the March Alive is also a welcome theoretical achievement in terms of movement context and survival, tactics, coalitions, and online mobilization." (Alison Dahl Crossley, author of Finding Feminism: Millennial Activists and the Unfinished Gender Revolution)
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ISBN-13
978-1-4798-1508-1 (9781479815081)
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Schweitzer Klassifikation
Catherine Corrigall-Brown is Professor and Head of Sociology at the University of British Columbia. She is the author of Patterns of Protest: Trajectories of Participation in Social Movements and Imagining Sociology: An Introduction with Readings, 2nd Edition.
