In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a 'boutique' brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
Sprache
Verlagsort
Dateigröße
ISBN-13
978-1-60895-740-8 (9781608957408)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Mimika Cooney is an international award winning photographer, published author, speaker and small business marketing expert. She enjoys sharing her business marketing and photography knowledge, both online and at workshops, to other professional photographers and small business owners. She owns a residential portrait studio specializing in beauty, glamour and baby portraiture based in Charlotte, North Carolina.
Born in South Africa, Mimika received her photographic training in England and is accredited licentiate by the British Institute of Professional photographers (BIPP) and the Society of Wedding and Portrait Photographers (SWPP).
Television
Mimika's work has appeared on television on an American PBS TV documentary "Newborn Birth Injuries: the Untold Story”. Mimika has worked as a live on-air television broadcaster hosting a morning breakfast magazine show "York Today" in York, England, and has experience in the modeling and TV industry. She received television presenting training in South Africa from Nadia Bilchick (current CNN news anchor). Her training in public speaking, make-up application and posing have proven useful in her chosen career.
Speaking
She travels the world to speak at professional photography conventions training other professional photographers and small business owners in both the USA and UK. She has spoken twice at the prestigious SWPP photographic convention in London, England, and will return again in January 2014.
Teaching
Mimika now focuses on teaching other photographers the fundamentals of business and marketing through her online school "Photography Profits Zoom".
Business
Mimika has worked and owned four businesses in three countries along with her husband in South Africa, England and the USA. With six years' experience in website design, public relations and business administration in South Africa and England; she spent 15 years as a specialist portrait artist and photographer.
Mimika has been mentored and undergone training by the photography and business industries most renown authorities like Sarah Petty, Michael Port and David P. Macdonald.
