This ebook provides a broad summary of nearly five decades of content analysis in Consumer and Marketing. It concludes that, much like in the past, today's research focuses on the producers of the words than the words themselves, and urges researchers to employ artificial intelligence and machine learning to extract meaning and value from the oceans of text and other content generated by organizations and their customers.
Sprache
Verlagsort
Bradford, West Yorkshire
Großbritannien
Dateigröße
ISBN-13
978-1-83982-975-8 (9781839829758)
Schweitzer Klassifikation
