Nudging Health

Acknowledgments
Introduction
Christopher T. Robertson, I. Glenn Cohen, and Holly Fernandez Lynch
1. Behaviorally Informed Health Policy? Patient Autonomy, Active Choosing, and Paternalism
Cass R. Sunstein
2. Three Choice Architecture Paradigms for Healthcare Policy
Russell Korobkin
3. Can Behavioral Economics Save Healthcare Reform?
Alan M. Garber
4. Seven Ways of Applying Behavioral Science to Health Policy
Michael Hallsworth
Part I. The Ethics of Nudges in Healthcare
Introduction
I. Glenn Cohen
5. What Can PPACA Teach Us About Behavioral Law & Economics?
David A. Hymen and Thomas S. Ulen
6. Bad Medicine: Does the Unique Nature of Healthcare Decisions Justify Nudges?
Mark D. White
7. Nudging and Benign Manipulation for Health
Nir Eyal
8. The Political Morality of Nudges in Healthcare
Jonathan Gingerich
Part II. Nudging and Public Health Policy
Introduction
Holly Fernandez Lynch
9. An Ethical Framework for Public Health Nudges: A Case Study of Incentives as Nudges for Vaccination in Rural India
Jennifer Blumenthal-Barby, Zainab Shipchandler, and Julika Kaplan
10. Behavioral Economics and Food Policy: The Limits of Nudging
Andrea Freeman

Part III: Behavioral Economics and Healthcare Costs
Introduction
Matthew J.B. Lawrence
11. Cost-Sharing as Choice Architecture
Christopher T. Robertson
12. Using Behavioral Economics to Promote Physicians' Prescribing of Generic Drugs and Follow-On Biologics: What Are the Issues?
Ameet Sarpatwari, Niteesh K. Choudhry, Jerry Avorn, and Aaron S. Kesselheim
13. Towards Behaviorally Informed Policies for Consumer Credit Decisions in Self-Pay Medical Markets
Jim Hawkins

Part IV. Crowding-Out
Introduction
Neel Shah
14. Extrinsic Incentives, Intrinsic Motivation, and Motivational Crowding-Out in Health Law and Policy
Kristin Underhill
15. Do Financial Incentives Reduce Intrinsic Motivation for Weight Loss?: Evidence from Two Tests of Crowding-Out
Aditi P. Sen, David Huffman, George Loewenstein, David A. Asch, Jeffrey T. Kullgren, and Kevin G. Volpp

Part V. Behavioral Economics and the Doctor-Patient Relationship
Introduction
Aaron S. Kesselheim
16. Affective Forecasting in Medical Decision-Making: What Do Physicians Owe Their Patients?
Jennifer L. Zamzow
17. Behavioral Economics in the Physician-Patient Relationship: A Possible Role for Mobile Devices and Small Data
Alexander M. Capron and Donna Spruijt-Metz
18. The Perilous Promise of Privacy: Ironic Influences on Disclosure of Health Information
Ester Moher and Khaled El Emam

Part VI. Deciding for Patients and Letting Patients Decide for Themselves
Introduction
Christopher T. Robertson
19. Procedural Justice by Default: Addressing Medicare's Backlog Crisis
Matthew J.B. Lawrence
20. Measuring the Welfare Effects of a Nudge: A Different Approach to Evaluating the Individual Mandate
Manisha Padi and Abigail R. Moncrieff
21. Better Off Dead-Paternalism and Persistent Unconsciousness
Sarah Conly
22. Improving Healthcare Decisions Through a Shared Preferences and Values Approach to Surrogate Selection
Nina A. Kohn
23. Consumer Protection in Genome Sequencing
Barbara J. Evans
Part VII. Defaults in Healthcare
Introduction
Gregory Curfman
24. Forced to Choose Again: The Effects of Defaults on Individuals in Terminated Health Plans
Anna D. Sinaiko and Richard J. Zeckhauser
25. Presumed Consent to Organ Donation
David Orentlicher
List of Contributors
Index