Preface 1 Introduction
PART I: WHY BUILD A PERSONAL BRAND
Chapter 1: The New Era of Marketing
Chapter 2: The Great Marketing Reset
Chapter 3: Big Shifts in Branding
Chapter 4: The Challenges Are Real
PART II: THE JOURNEY OF THE EMERGING IDENTITY
Chapter 5: It All Starts With You
Chapter 6: Embracing your Difference
Chapter 7: Dialling into Congruence
Chapter 8: Expressing with Elegance
Chapter 9: Stepping into Confidence
Chapter 10: Expanding Your Influence
PART III: BUILDING A PERSONAL BRAND THAT CONNECTS
Chapter 11: Self-Expression as a Superpower
Chapter 12: Strategy that Strengthens
Chapter 13: Systems for Sustainability
Chapter 14: Synchronicity Over Striving
Chapter 15: The Power of Simple
PART IV: THE HUMAN SIDE OF BEING A BRAND
Chapter 16: Nurturing Your Brand From Within
Chapter 17: Navigating the External Factors
Chapter 18: Your Brand Matters
References
Additional Resources
Acknowledgements
About the Author