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This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range of topics that will interest academic readers and researchers, including the effects of COVID-19 on various segments of the tourism sector. The aim is to provide a deeper understanding of the damage caused by the pandemic, enriching future research based on the findings and conclusions presented in the book.
The research presented in this book is new and original, representing different perspectives from across Africa's 52 countries. It offers valuable insights for the business world on how to adapt and adopt communication strategies during crises such as COVID-19. Themes such as innovation, service quality, and continuous improvement during the pandemic are explored, providing lessons that can benefit the tourism industry in navigating similar challenges in the future.
Additionally, the book discusses the future of tourism, presenting various perspectives on what the future holds for the tourism industry. This provides an exciting platform for tourism stakeholders to learn about the future of the sector from diverse and knowledgeable angles. The unique perspectives offered, especially those from Africa, will appeal to a wide and diverse audience, including ecotourists, educational tourists, adventure tourists, governments, academics, and other stakeholders.
Dr. Peter Chihwai is a Postdoctoral Fellow at Vaal University of Technology, affiliated with the Department of Tourism and Integrated Communication. He completed a Master of Commerce in Marketing Strategy, which included eleven modules and a dissertation titled "Repositioning Zimbabwe as a Safe Tourist Destination". He holds a Doctor of Business Administration, with a thesis titled "Developing SAFSERV: A Scale Measuring Safari Tourists' Satisfaction."
Dr. Chihwai has authored numerous book chapters, a book titled "Tourism Marketing and Management," and published in many peer-reviewed journals. He also serves as a peer reviewer for several international journals, reflecting his expertise and commitment to academic rigor. Dr. Chihwai's research focuses on enhancing the tourism experience, and his work contributes significantly to the field of tourism.
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