Contents:
Introduction - 1
Definition - 2
A Snapshot of Elphie's Life - 4
The Financial Freedom Formula - 8
The 3 Spirals of Wealth - 16
PART A: The Vicious Spiral - 22
Basics You Need to Get Out (C) - 24
Assets vs. Liabilities (C) (M) - 27
Invest your Time (M) - 29
Disempowering Beliefs (M) - 30
Do you need Luck? (M) - 34
Taking 100% Responsibility (M) - 36
Get A Coach (M) - 38
PART B: The Dynamic Spiral - 39
Be a Producer not just a Consumer (M) - 41
The Slowlane vs. The Fastlane (C) (M) - 44
Provide Value - The Law of Effection (M) - 48
Finding a Mentor (M) (P) - 50
Business Experience with Low Financial Risk (O) (E) (C) - 54
What Industry? (M) - 57
Master your Industry (E) - 60
Financial Literacy - Profitability (E) (C) - 61
Financial Literacy - CASH (E) (C) - 64
Attracting the Right Opportunity you Control (O) (M) - 67
Buy and Existing Business Outright (O) - 69
Creating your Own Startup (O) - 72
Licencing Agreement (O) - 74
Earning Ownership Over Time (O) - 76
Your Goal and can your Business Achieve it? (M) (C) - 78
Leverage - Money (C) (M) - 81
Measurement (S) - 83
Increasing Revenue - Selling (E) (M) (P) - 87
Increasing Revenue - Key Driver of Sales (E) (S) - 91
Increasing Revenue - Price Marketing (E) (S) - 92
A/B Testing (S) - 94
Lean + Pivot (E) (M) - 95
Expense Reduction (E) (C) - 97
Tax Minimization (C) - 102
PART C: Virtuous Spiral - 105
The Technician, Manager and Owner (M) - 106
Define the Company Culture (P) - 109
Building a Team (P) - 112
Wearing Different Hats (P) - 116
The Grand Final Team (P) - 117
Trust (P) - 119
Systems (S) - 122
Put Your Knowledge into Systems (S) - 123
Employee Management Systems (S) - 124
Security Systems (S) - 129
Sales & Marketing Systems (S) - 132
Remote Control Systems (S) - 135
Information & Reporting Systems (S) - 137
Meeting Rhythm and Alignment of Team (S) - 138
Hiring a Key Man (or Lady) (P) - 139
Common Pitfalls (M) - 144
Beyond - 145
Reframing Work (M) - 145
Pursuing Happiness (M) - 146
How we Spend our Freedom (M) - 146
