Make Your Nonprofit Social

Name: Make Your Nonprofit Social | Engage Your Users With Social Media
Brand: Business Expert Press
Price: 17.49 EUR
Availability: OnlineOnly

Engage Your Users With Social Media

Lindsay Chambers Jennifer Morehead Heather Sallee(Autor*in)

Business Expert Press

Erschienen am 24. Dezember 2020

136 Seiten

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978-1-952538-65-0 (ISBN)

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Inhalt

Cover
Make Your Nonprofit Social: Engage Your Audience with Social Media
Contents
Introduction
Chapter 1 Why Spend the Time on Social Media?
Key Takeaways throughout the Book
Making the Case That Your Nonprofit Needs a Social Media Presence
Focus Group Created Just for Your Nonprofit
Advertising Made Easy(er)
Big-Time Loyalty
Build Your Brand
Chapter 1: Key Takeaways
Chapter 2 Take It Offline to Develop Your Social Media Content
Define What Makes You Special
Expose Your Nonprofit's Watercooler
Tell Your Nonprofit's Story
Develop Content from What We All Have in Common
Create a Marketing Plan for Your Nonprofit
Chapter 2: Key Takeaways
Chapter 3 Cultivate an Audience
Choose a Foundation Platform, Then Add Others
Nurture Your Fan Base
Incentivize and Make It Fun
Monitor and Measure Success
Use Comprehensive Software Tools
Chapter 3: Key Takeaways
Chapter 4 Making It Visual
Why Focus on Visuals?
The Essential Aspects of Creating a Graphic
How to Create a Graphic (Even If You Aren't a Designer)
Design Examples: What Works, What Doesn't
Websites to Bookmark
Ideas for Your Visuals
Chapter 4: Key Takeaways
Chapter 5 Facebook
The Basics
Get Noticed on Facebook
Grow Your Audience
Post Compelling Content
How to Advertise on Facebook
Chapter 5: Key Takeaways
Chapter 6 Instagram and Pinterest
Why Consider Instagram and Pinterest?
The Ins and Outs of Instagram
Using Hashtags on Instagram
Should You Brand Your Images?
Pinterest: It's Not Just for Crafts Anymore
Learning Pinterest to Help Your Nonprofit
Styling Your Pinterest Posts
Do You Need Hashtags on Pinterest?
Chapter 6: Key Takeaways
Chapter 7 LinkedIn
Polish Your Profile
Use Nonprofit Pages to Your Advantage
Connect With People in LinkedIn Groups
How to Advertise on LinkedIn
Drill Down Deeper with Analytics
Chapter 7: Key Takeaways
Chapter 8 YouTube
What Makes Video Content So Effective?
Getting Started with YouTube Marketing
How to Create Ads on YouTube
Chapter 8: Key Takeaways
Chapter 9 Twitter
Establish Your Goals
Join the Hashtag Bandwagon
Follow Influencers
Create Lists
How to Advertise on Twitter
Chapter 9: Key Takeaways
Chapter 10 Next-Level Social Media
Social Media Platforms on the Rise
Developments in Advertising
Micro-influencers
Visual Branding
Stories
Video Content
Augmented Reality
Content Remains King
Chapter 10: Key Takeaways
Chapter 11 Hear from Those Who Have Done It Well
Kesem
Small Heroes Foundation
Ms. JD
Northwestern Settlement House
Piven Theatre
Winnetka Community House
Chapter 11: Key Takeaways
Appendix
About the Authors
Index
Ad Page
Back Cover

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