Leading in Analytics

Foreword by Dr. Tim Rahschulte xi

Acknowledgments xv

Introduction: The Last Analytics Mile 1

The Last Mile to Analytics Success 1

Expert Contributors 4

Task 0 Analytics Leadership 11

Knowledge Begins in Failure 12

From Failure to Success 17

The Seven Tasks for Analytics Success 22

Chapter Summary and Exercises 24

Task 1 The Problem 27

Solve the Right Problem 28

The DAD Framework for Analytics Action 28

Finding Valuable Problems to Solve 39

The Problem Statement 45

Checking for Project Viability 50

Prioritizing Viable Projects 52

Chapter Summary and Exercises 54

Task 2 The Team 61

Building a Winning Analytics Team 62

Building and Managing Your Team 73

Managing the Technical Team 81

Engaging Your Team 86

Chapter Summary and Exercises 89

Task 3 The Data 91

Amorphous Asset 92

Understanding Data's Value 92

Identifying Valuable Data 97

Harnessing Data's Value 101

A Few Vs to Enhance Value 107

Quality Data 114

Chapter Summary and Exercises 121

Task 4 The Tools 125

Analytics Mindset 126

Executives' Role in Tools 127

Categories of Analytics 131

Predictive Analytics Tools 146

Prescriptive Analytics Tools 151

Tool Synergies 155

Limits of Analytics Tools 157

Chapter Summary and Exercises 158

Task 5 Execution 161

Execute = Action 162

Process 163

People 177

Problems 186

Chapter Summary and Exercises 189

Task 6 Analytics Maturity 191

Defining Analytics Maturity 192

Visualizing Analytics Maturity 194

Growing Analytics Maturity 210

Tools for Maturity 218

Chapter Summary and Exercises 225

Task 7 Responsible Analytics 227

Our Analytics Responsibility 228

Analytics Discernment 229

INFORMS Ethical Guidelines 232

Analytics for Good 241

Being Responsible for Our Analytics Future 248

Chapter Summary and Exercises 261

Conclusion: Crossing the Last Mile 265

We Must Cross It Together 265

Additional Learning Opportunities 268

Lasting Principles for Success 269

Afterword: Dr. Karl Kempf's Legacy 271

Pioneering Analytics with Formula One Racing 271

Teaching Superman to Fly 273

Automating Aerospace Manufacturing 273

Making Better Decisions at Intel 273

Author's Tribute 274

About the Author 275

Why Read Leading in Analytics 277

Author Index 279

Subject Index 283