"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth Godin, Author, This is Marketing
Buyers are afraid of salespeople.
Salespeople are afraid of other salespeople.
What a mess.
Kevin Casey understands your sales anxiety.
In 2012, he was on the verge of closing the biggest sale of his life. Or so he thought... But when he accidentally pressed the "mute" button instead of hanging up, he heard the truth. The people who were singing his praises thirty seconds before were no trash-talking like a bunch of schoolyard bullies as they revealed their true intentions to pump Kevin for information and use it to save a few bucks with another agency. His heart sank as he realised the harsh truth:
He had wasted most of his sales life chasing lies, not leads.
Over the next eight years, Kevin used that lesson as fuel to discover a better way to sell-without the hustle, grinding, nagging, chasing, and trickery.
Inside, Kevin unveils 14 (un)conventional principles that contradict traditional sales training and even your natural instincts.
Using the Zero Pressure Sales Sequence, you'll embrace the art of the opposite to make selling more comfortable and predictable.
If this idea intrigues you, I invite you to set out on a journey where selling won't seem like selling at all.
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Sprache
Verlagsort
Produkt-Hinweis
Dateigröße
ISBN-13
978-1-7390288-2-4 (9781739028824)
Schweitzer Klassifikation
I'm Kevin. You probably found this page through a friend, or saw something on LinkedIn.And if that's the case, you've probably seen me endlessly riffing about the idea of selling in a way that doesn't involve blunt force trauma, no begging and no chasing. It's my jam. Most of the formal sales trainings I had when I first got into sales 30 years ago taught me all the wrong ways to sell.In 2012, I felt broken and burned out, and I wondered if I could escape the world of sales or find a way to do it in a way that I could look at myself in the mirror.Over an 8-year span, I experimented with a series of 26 opposites; some of them were flops, but left standing were 14 opposites that stuck like gorilla glue and became part of a protocol I called (un)selling. I think about these ideas all the time, and over a 753-day period, I wrote them all down in a book called (un)selling.I wrote it to help you sell in a way that won't scar your soul. I've been an entrepreneur for 23 years, and I still sell every single day. I help small business owners who stare in the mirror every morning and see a non-salesperson in charge of selling.In 2012, I was that same business owner carrying that same millstone around my neck. I'm writing the book I wish I had back then. In my "spare time," I do a lot of writing, researching, and thinking about new ways to sell that aren't commonly taught. I know that's weird, but everyone has a hobby, right?Selling can be hard. But it doesn't need to be hard on you.If you're up to checking out the book, that'd be pretty cool. And I'd love to hear what you think of it.My email is kevin@kevincasey.ca and yes, I still check my own email, so it will be me, not a weird A.I. bot.You got this.KC
