Information and Document Design

Name: Information and Document Design | Varieties on Recent Research
Brand: John Benjamins Publishing Company
Price: 123.99 EUR
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Varieties on Recent Research

Saul Carliner Jan Piet Verckens Cathy De Waele(Herausgeber*in)

John Benjamins Publishing Company

1. Auflage

Erschienen am 3. Mai 2006

XI, 252 Seiten

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Inhalt

Information and Document Design
Editorial page
Title page
LCC data
Table of contents
Acknowledgements
Preface
About this book
Who should read this book
How this book is organized
Conventions used in this book
Introduction
Background
Reaching common ground
Past research in information design and document design
A brief chronology of research in information design and document design
The different cultural and disciplinary traditions that have influenced research in information design and document design
Current imperatives driving the need for research in information design and document design
Methodology as an ongoing challenge in research in information design and document design
Recent research and this book
Acknowledgements
References
About the author
Recent research on marketing communication
Branding and relationship communications
Background
Literature review
Customer communications and the brand experience
`Deep branding'
Branding language
Methodology
Results
The bill: From data to branded information
Virgin Homephone: A case of deep branding
Discussion
Acknowledgement
References
About the authors
Job advertisements in the Dutch mental health care sector
Background
Literature review
Research methodology
Design
Respondents and procedure
Materials
Instrumentation
Statistical analysis
Results
Motivation to respond to the ad
Attitude towards the ad
Conclusions and discussion
Limitations of the research
Applications of the research
Suggestions for further research
References
About the authors
Appendix A
The four job ad designs used in the experiment
Advertisement 1. The standard ad
Advertisement 2. The multiple vacancy ad
Advertisement 3. The testimonial
Advertisement 4. The minimal ad
Recent research on functional communication
Distance education and the transformation of foreign language learning
Background
Literature review
Overview of current L2 methodologies
What is distance education?
Some pros and cons of distance education
Research methodology
Profile
Data collection and analysis
Results
Limitations of the research
Applications of the research
Suggestions for further research
References
About the author
Differences between Germany and the Netherlands in patient package leaflets for Ibuprofen 400 tablets and consequences for adequate drug use
Background
1. Differences in cultural values between Germany and the Netherlands and their possible impact on the design of PPLs
2. The impact of culture on the legislation
3. The corpus analysis
The corpus
Research methodology
Results
4. Appreciation by Dutch and German patients
Research methodology
Results
Conclusion and discussion
Notes
References
Dutch PPLs
German PPLs
About the authors
The scarier, the better?
Background
Literature review
Research questions
Method
Materials
Design and participants
Questionnaire
Procedure
Results
Discussion and conclusions
Acknowledgements
Notes
References
About the authors
Reading and expertise
Background
Literature review
Research methodology
Experiment
Method
Tasks
Design
Procedure
Results
Pre-test
Test
Limitations of the research
Applications of the research
Suggestions for further research
Note
References
About the authors
Appendix
Recent research on online communication
Developing an e-mail analysis tool for writing research
Background
Literature review
Research methodology
Overview
Task dimension
Social dimension
Results
Task dimension: Results and potential interpretations
Social dimension: Results and potential interpretations
Limitations of the research
Applications of the research
Suggestions for further research
Overview
Weighting e-mail frequencies to represent relative activities accurately
Qualifying interpretations through triangulation
Relating behavior and activities to outcome: Identifying predictors
Conclusions
References
About the Authors
Explicitness in interactive e-commerce communication
Background
Literature review
Research methodology
Results
Communicative structure of e-stores
Levels of explicit information
Explicit information and illocutionary force
Limitations and applications of the research
Suggestions for further research
References
About the author
Appendix
Internet sources for empirical material
Definition in natural language between cognitive interactionism and conceptual integration
Background
Literature review
Research methodology
Selection of communication products
Analysis
Results
Limitations of the research
Applications of the research
Suggestions for further research
References
About the author
Between customer and computer
Background
Literature review
Research methodology and data analysis
Research methodology: Functional pragmatics
Data: Source and selection
Data analysis I: The relevance of the computer for the processing of complaints
Data analysis II: Computer usage in discourse - discontinuities and focus dissociation
Results
Limitations of the research
Applications of the research
Notes
References
About the author
Index
The series Document Design Companion Series

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