Part I: The STR Asset Class
Chapter 1: Why STR?
Chapter 2: Understanding STR Markets
Chapter 3: Finding Deals in Any Market
Chapter 4: Throw Your Rule of Thumb Out the Window
Chapter 5: Data and the Enemy Method
Chapter 6: Buying Opportunity
Chapter 7: Building Relationships and Negotiating
Part II: STR Optimization
Chapter 8: Design, Decor, and Theming
Chapter 9: OTAs and Direct Bookings
Chapter 10: Amenities
Chapter 11: STR as a Hospitality Business
Chapter 12: Standard Operating Procedures
Chapter 13: Hiring and Training VAs
Part III: Scaling STRs
Chapter 14: Measuring Performance
Chapter 15: Combining with Other Asset CLasses
Chapter 16: When to Sell and When to Scale
Conclusion