Business Writing For Dummies
Erschienen am 29. Juli 2013
384 Seiten
978-1-118-58362-3 (ISBN)
Beschreibung
How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers - the people you communicate withat work - are no different.
So how can you make your communication stand out from the pileand get the job done? Whether you're crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you'llfind:
* The basic principles of how to write well
* How to avoid the common pitfalls that immediately turn a readeroff
* Crucial tips for self-editing and revision techniques toheighten your impact
* Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets
* The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences
So how can you make your communication stand out from the pileand get the job done? Whether you're crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you'llfind:
* The basic principles of how to write well
* How to avoid the common pitfalls that immediately turn a readeroff
* Crucial tips for self-editing and revision techniques toheighten your impact
* Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets
* The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Natalie Canavor
Business Writing For Dummies
Buch
09/2013
Wiley
16,90 €
Artikel ist vergriffen; siehe Neuauflage
Person
Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.
Inhalt
Introduction 1
Part I: Winning with Writing 7
Chapter 1: Make Writing Your Not-So-Secret Weapon 9
Chapter 2: Planning Your Message: Your Secret Weapon 21
Chapter 3: Making Your Writing Work: The Basics 47
Chapter 4: Self-Editing: Professional Ways to Improve Your OwnWork 73
Chapter 5: Troubleshooting Your Writing: Fixing Common Problems99
Part II: Putting Your Skills to Work for Everyday BusinessWriting 123
Chapter 6: Writing Emails That Get Results 125
Chapter 7: Creating High Impact Business Correspondence 149
Part III: Writing Business Documents, Promotional Materialand Presentations 175
Chapter 8: Building the Biggies: Major Business Documents177
Chapter 9: Promoting Yourself and Your Organization 201
Chapter 10: Writing for the Spoken Word 223
Part IV: Writing for the Digital Universe 247
Chapter 11: Evolving Your Writing for Online Media 249
Chapter 12: Writing for Websites and Blogs 269
Part V: Thinking Global, Writing Global 297
Chapter 13: Using English as the Global Language of Business299
Chapter 14: Adapting Business English to Specific Countries313
Part VI: The Part of Tens 335
Chapter 15: Ten Ways to Advance Your Career with Writing 337
Chapter 16: Ten Ways to Tweet Strategically 345
Index 353
Part I: Winning with Writing 7
Chapter 1: Make Writing Your Not-So-Secret Weapon 9
Chapter 2: Planning Your Message: Your Secret Weapon 21
Chapter 3: Making Your Writing Work: The Basics 47
Chapter 4: Self-Editing: Professional Ways to Improve Your OwnWork 73
Chapter 5: Troubleshooting Your Writing: Fixing Common Problems99
Part II: Putting Your Skills to Work for Everyday BusinessWriting 123
Chapter 6: Writing Emails That Get Results 125
Chapter 7: Creating High Impact Business Correspondence 149
Part III: Writing Business Documents, Promotional Materialand Presentations 175
Chapter 8: Building the Biggies: Major Business Documents177
Chapter 9: Promoting Yourself and Your Organization 201
Chapter 10: Writing for the Spoken Word 223
Part IV: Writing for the Digital Universe 247
Chapter 11: Evolving Your Writing for Online Media 249
Chapter 12: Writing for Websites and Blogs 269
Part V: Thinking Global, Writing Global 297
Chapter 13: Using English as the Global Language of Business299
Chapter 14: Adapting Business English to Specific Countries313
Part VI: The Part of Tens 335
Chapter 15: Ten Ways to Advance Your Career with Writing 337
Chapter 16: Ten Ways to Tweet Strategically 345
Index 353
