Business Writing For Dummies
Erschienen am 30. September 2013
Buch
Softcover
382 Seiten
978-1-118-58364-7 (ISBN)
Beschreibung
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different.
So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find:
* The basic principles of how to write well
* How to avoid the common pitfalls that immediately turn a reader off
* Crucial tips for self-editing and revision techniques to heighten your impact
* Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets
* The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Rezensionen / Stimmen
"Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the 'Dummies' series." (B2B Marketing, December 2013)Weitere Details
Weitere Ausgaben
Nachauflagen
Natalie Canavor
Business Writing For Dummies
Buch
07/2017
2. Auflage
Wiley
Preis leider unbekannt
Artikel ist vergriffen; siehe Neuauflage
Andere Ausgaben
Person
Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.
Inhalt
Introduction 1
Part I: Winning with Writing 7
Chapter 1: Make Writing Your Not-So-Secret Weapon 9
Chapter 2: Planning Your Message: Your Secret Weapon 21
Chapter 3: Making Your Writing Work: The Basics 47
Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73
Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99
Part II: Putting Your Skills to Work for Everyday Business Writing 123
Chapter 6: Writing Emails That Get Results 125
Chapter 7: Creating High Impact Business Correspondence 149
Part III: Writing Business Documents, Promotional Material and Presentations 175
Chapter 8: Building the Biggies: Major Business Documents 177
Chapter 9: Promoting Yourself and Your Organization 201
Chapter 10: Writing for the Spoken Word 223
Part IV: Writing for the Digital Universe 247
Chapter 11: Evolving Your Writing for Online Media 249
Chapter 12: Writing for Websites and Blogs 269
Part V: Thinking Global, Writing Global 297
Chapter 13: Using English as the Global Language of Business 299
Chapter 14: Adapting Business English to Specific Countries 313
Part VI: The Part of Tens 335
Chapter 15: Ten Ways to Advance Your Career with Writing 337
Chapter 16: Ten Ways to Tweet Strategically 345
Index 353