Becoming a Category of One

A revised and updated edition of the bestselling "no-nonsenseguide to beating the competition."-Publisher's Weekly
Becoming a Category of One reveals how extraordinarycompanies do what they do so well and gives you the tools and ideasto help your business emulate their success. Packed with real casestudies and personal reflections from successful business leaders,it helps you apply the best practices of the best companies to setyourself apart from your competitors and turn your business into amarket leader.
Whether you run a multinational corporation or a two-personstart-up company, the lessons you'll find here apply to anybusiness. This Second Edition includes a new chapter on "tiebreakers," updated examples of today's category of one companies,and special contributions from business experts, bestsellingauthors, and CEOs on the future category of one business.
* Revised and updated to remain relevant to today's marketconditions and new innovations
* A new edition of the bestselling title from the author ofIndispensable and Work Like You're Showing Off
* Today's struggling economy puts even greater importance on thetheory and practice of business differentiation
* This edition includes 20 percent new material; if you liked theoriginal edition, you'll love this new Second Edition
* Reliable, proven advice that works for businesses of any sizein any industry
Now more than ever, you have to differentiate your business fromthe competition to succeed. Becoming a Category of One givesyou the blueprint for building your own extraordinary business.