Brewing Up a Business

Updated business wisdom from the founder of Dogfish Head, thenation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, SamCalagione turned his entrepreneurial dream into a foamy reality inthe form of Dogfish Head Craft Brewery, one of America's best andfastest growing craft breweries.
In this newly updated Second Edition, Calagione offers adeeper real-world look at entrepreneurship and what it takes tooperate and grow a successful business. In several new chapters, hediscusses Dogfish's most innovative marketing ideas, including howsocial media has become an integral part of the business model andhow other small businesses can use it to catch up with biggercompetitors. Calagione also presents a compelling argument forchoosing to keep his business small and artisanal, despite growingdemand for his products.
* Updated to offer a more complete look at what it takes to keepa small business booming
* An inspiring story of renegade entrepreneurialism and therewards of dreaming big, working hard, and thinkingunconventionally
* Shows how to use social media to reach new customers and grow abusiness
For any entrepreneur with a dream, Brewing Up a Business,Second Edition presents an enlightening, in-depth look at whatit takes to succeed on their own terms.