INTRODUCTION

Climate change and global warming are not fantasies. They are real. They threaten communities, towns, cities, regions, nations, and continents. Even if you don't care about polar bears and penguins, the effects of melting icecaps and shifting ocean currents will transform your life and the lives of the people around you.

In this book, I will offer practical steps and achievable strategies for reducing the destructive impact of climate change and global warming.

A large part of the problem is caused by CO2 gas released into the atmosphere when we burn fossil fuels to create energy. Yes, we need energy to live and to sustain our economies. But we don't need to burn fossil fuels and release CO2 gas at levels that will result in a global catastrophe.

There are reasonable alternatives to our current practices. None of the ideas that I describe in this book are entirely new or totally unfamiliar. They aren't extreme or bizarre. They won't require harsh or draconian measures to work. All of them follow basic rules of common sense.

Every idea and process described in this book, if performed reasonably well, will put money in your pocket. You will not only save money, you will probably make money-and you will take important steps toward saving the planet.

Energy efficiency, I would argue, is more of a journey than a battle. It starts with small steps, taken at the local and state levels. This is a matter of identifying and then practicing good habits in our daily lives, at home and at work.

Yes, it would be nice if the federal government would step up and play a more active role in preserving the environment and preparing for the disastrous effects of climate change. But I'm not waiting for national politicians to rescue us.

I firmly believe that we can mitigate many of the negative impacts of climate change and global warming through community efforts and grassroots campaigns. Please don't wait for a top-down solution. That isn't going to happen. Instead of waiting for someone else to solve our problems, let's figure out how we can work together at the local and state levels to develop practical fixes.

I am confident that if we move forward purposefully, with open eyes and a strong sense of resolve, we will turn the tide. We have the power and the strength to accomplish the mission. And we have a responsibility to future generations. Let's not drop the ball. We can do this!

Quick Basic Concepts

I'm not a scientist or an engineer. In conversations, I tend to use words such as energy and power interchangeably, yet they have different meanings and it's important to understand the distinction between them.

• Energy comes in many forms, such as mechanical, chemical, thermal, electrical, and radioactive. Energy is required to perform work and it's typically measured in joules. Calories are also a measure of energy.
• Power describes how quickly or slowly energy is consumed when it's doing work. Power is typically measured in watts (W) and kilowatts (kW).

I also speak often about energy efficiency, which refers to the concept of minimizing energy loss during the process of doing work. When a device or a process is "energy efficient," that usually means it's doing the most amount of work with the least waste.

Now let's switch from physics to economics. I mention financial incentives several times in this book because they are fundamental to jump-starting the behavioral changes we need to solve our energy problems. In the United States, we've been blessed with an abundance of energy sources. As a result, we haven't been forced to think much about using energy efficiently.

We no longer have that luxury. We still have plenty of energy sources, but it's becoming increasingly clear that our atmosphere has a limited capacity for absorbing the harmful by-products of our energy-intensive economy.

If we don't get serious about using energy more efficiently, we risk losing the world we love. That's why we need to change our energy habits and use energy more wisely. One of the best ways to help people change their habits is by providing them with tangible incentives and rewards for their new behaviors.

Why are incentives necessary? Because it's highly unrealistic to expect large numbers of people to suddenly abandon their long-standing habits and embrace unfamiliar ones, even when there are logical and compelling reasons for adopting new behaviors. We're all creatures of habit, and old habits die hard.

It's also completely unrealistic to expect businesses to adopt energy-saving strategies that won't generate ROI (return on investment) for seven or eight years. Businesses need to see ROI within two years, and that's where incentives can make all the difference. With the right financial incentives, most of the business owners that I know are happy to invest in energy projects.

Well-written rules and regulations can also serve as incentives. People, companies, and governments generally follow rules, especially when those rules are enforced and there are penalties for not following them. The use of coal to generate electricity has fallen sharply in recent years, due in part to regulations that make coal less economical than other fuels. Because the health risks associated with burning coal are inarguable, most people are more than okay with the idea of using less coal. But laws, such as The Clean Air Act and The Clean Water Act, which require industries to reduce pollutants,1 create the incentives necessary to initiate and sustain meaningful change.

Together, we're all standing at the threshold of a new era, and nobody can say with absolute certainty what will happen next. If it takes some incentives to get the ball rolling in the right direction, I'm all for them.

Ten years from now, we won't need to incentivize people to use energy more carefully and conscientiously. Good energy practices will be considered normal. They will be an invisible part of everyday life. Today, however, we need those incentives to get us across the threshold. They're playing an important role by helping us move forward as a society that cares about the environment and the quality of our lives.

It's a Calling

Similar to many people in the energy business, I am intensely passionate about my work. Here's why: Every time I help my customers reduce wasted energy and save money by using energy more efficiently, I know that I am making the world a better place for future generations. I feel a strong and direct sense of connection between my work and the quality of living that will be experienced by our children, grandchildren, and great-grandchildren. For me, energy is more than a business-it's a calling.

I hope this book will inspire, encourage, and enable you to move forward with an energy-efficiency project at your home, company, school, park, playground, church, synagogue, mosque, temple, ashram, or wherever you gather as a community. Any building, any structure, and any open space can become the site of an energy project that contributes to reducing our collective carbon footprint. There are a lot of different ways to use energy more wisely, and this book will show you how.

What about the Grid?

You've all heard about "the grid," which has become the common term for describing our fantastically complex network for delivering electricity from providers to users. It's not unusual for someone to approach me after I've given a keynote speech or presentation and tell me that we could solve all of our energy problems if we just modernized our national grid. In a sense, that is true, but it's not especially helpful.

There are multiple power transmission grids or "interconnections" in North America. These grids are synchronous, which means they all deliver power at the same frequency: 60 Hz. Because they are synchronous, they can share power and serve as backups when there are overloads.

But there is no single grid covering North America. Strictly speaking, the grid isn't an official entity-the grid is everything that generates, distributes, and consumes electricity. The grid is us-it is inseparable from our modern culture. Everyone who makes, sells, or uses electricity in any way, shape, or form is part of the grid.

So when someone tells me, "We need to reform the grid," it's a lot like hearing someone say, "We need to reform our health-care system." Where do you begin? Do you tear everything down and start from scratch, or do you tinker around the edges and make small improvements wherever you can? How much change is too much and how much is too little? Who is ultimately responsible and who shoulders the costs?

These aren't easy questions. The grid isn't something that arose fully formed after years of rigorous analysis, thorough testing, and meticulous planning. The grid expanded organically, with minimal supervision. For better and for worse, the grid is our offspring. We are its parents and we are ultimately responsible for it.

The grid serves a geographic area of extraordinary size and amazing diversity. Because of its scale and complexity, the grid resists simple solutions. That's one of the reasons we're still burning coal and kerosene to generate electricity in some parts of our nation. Solving the grid's problems might be easier if there were a...