Praise for TRANSFORMED

"TRANSFORMED should be in the hands of every organizational leader evolving their organization in this post-pandemic world. Marty has captured all the impactful aspects of product operating model and I can wholeheartedly attest, based on my own personal journey in both retail and healthcare, this is a key reference guide moving forward."

-Prat Vemana, Chief Digital and Product Officer, Target

"Marty has been helping set the standard in Product for years with INSPIRED, EMPOWERED, and his work at SVPG. With TRANSFORMED, Marty offers a powerful guide to help companies master the product concepts, overcome the inevitable obstacles of a transformation, and learn from real-world examples of product transformations. This book should be a trusted resource for any company trying to transition to the product model."

-Tyler Tuite, Chief Product Officer, Carmax

"SVPG understands what most executives don't. In order to achieve organizational transformation, you must experience a personal transformation. This book will show you how to do both."

-Brendan Wovchko, Chief Technology Officer, Ramsey Solutions

"If you have-or are seeking-the courage to transition to a product operating model, TRANSFORMED will be your guiding light. This book not only underscores why your organization should transform but also provides practical techniques to implement the change and drive positive results. Marty's candid and straightforward advice on pressing questions, such as how to overcome objections from within the organization, is indispensable and actionable. If you've ever questioned your company's ability to innovate-or stay relevant-in an era of exponential technological growth, TRANSFORMED is a must-read."

-Melissa Cohen, Senior Product Director, Rocket Mortgage

"If you feel like your organization needs to evolve to the product operating model, then TRANSFORMED is a must-read. In typical Marty fashion, he candidly outlines why to do it, how to do it, the challenges you'll face (both the who and the what), and how to navigate and overcome them. It's a quick and powerful read and one you'll come to revisit over and over."

-Shawn Boyer, CEO, GoHappyLabs

"No one has as much depth and breadth of experience with world-class product teams as Marty. In TRANSFORMED, Marty presents a very pragmatic path for otherwise-successful companies that still haven't cracked the nut on consistently building high-impact software products. This path is not just about adopting one magic tactic for goal setting, or rolling out a popular software development process. Instead, TRANSFORMED presents a more holistic approach for organizational design, strategy, culture, leadership, and ongoing improvement that actually works in the real world."

-Shreyas Doshi, Advisor and former product leader at Stripe, Twitter, Google, Yahoo

"SVPG has already taught us how the product model empowers all companies to better serve their customers. TRANSFORMED now teaches us how to unlock that power in any company despite its industry, product type or past management approach. With this book, we now all have the roadmap needed to transform our businesses into product powerhouses."

-Michael Newton, CEO, Qorium; former VP Product at Nike

"TRANSFORMED is the definitive resource for executives looking to gain the ultimate competitive edge in transforming from a feature factory to a world-class product organization that delivers unrivaled value to customers."

-Michelle Longmire, CEO, Medable

"In an era where technology is the heartbeat of most successful businesses, TRANSFORMED stands out as the essential guide for any company navigating the transition to the product operating model. Marty masterfully demystifies the journey, blending hard-won insights with compelling case studies, making it not only a roadmap for transformation but also an inspiration. Having witnessed countless organizations grapple with this very shift, I can confidently say this book is the beacon they've been waiting for. A must-read for anyone serious about harnessing the power of technology to propel their business forward."

-Mike Fisher, former CTO at Etsy

"If you're looking to understand the importance of a product-first approach to business, this book is a must-read. TRANSFORMED is an inspirational guide through the product model that speaks directly to the non-product executive."

-Matt Brown, Chief Financial Officer, Altair Engineering, Inc.

"Marty Cagan and the SVPG team have done it again. Through the use of great examples, and their signature style of hitting issues head-on, they've created a guide to help companies navigate the roadblocks and pitfalls that come with transforming to the product operating model. This book should be required reading for any executive team who wants to make their journey more successful."

-Anish Bhimani, Chief Product Officer, Commercial Banking, JPMorgan Chase

"The money, time, and patience you can save by implementing the insights in this book is incredible. This was the missing piece in Marty's collection that now addresses the common mistakes and patterns you encounter while transforming from the rest to the best. I hope every board, CEO, and product team reads this."

-Anuar Chapur, VP of Technology, The Palace Company

"TRANSFORMED is the field guide to embedding innovation into organizational DNA. With real-world lessons, provided in easily understood narratives, Marty and team bring decades of experience to navigating product transformation. A must-read for any CEO or CIO who is looking to build a smart, responsive, and technologically enabled organization."

-Madhu Narasimhan, EVP Innovation, Wells Fargo

"There are so many ingredients necessary to make a successful transformation work. Marty gives you everything you need in TRANSFORMED. From a valuable perspective for the CEO and Board level, to critical technology components like CI/CD, to how product can effectively partner across the organization and beyond, this is the path to success."

-Thomas Fredell, Chief Product Officer, ShiftKey

"Building great products that customers love but work for your business is really, really hard. Transforming an organization to discover and deliver impactful products consistently is even harder. Meeting Marty in 2019 and reading his book Inspired started my journey as a product leader, transforming an organization from an uninspired feature factory to an empowered organization. Christian Idiodi delivering a transformation workshop to our entire organization in 2020 accelerated that process and led us to exponential growth, thriving through the pandemic and then coming out even stronger after the pandemic. TRANSFORMED powerfully and simply articulates the principles and components that were critical to successfully transforming our business to the product model and then scaling it."

-Ronnie Varghese, Chief Digital Officer, Almosafer

"This is a must-read for any company leader interested in learning what it takes to successfully implement and sustain the product operating model. TRANSFORMED not only provides a taxonomy that decodes how the best technology companies work, but also supplies the reader with specific techniques to drive a true digital transformation and showcases real examples from several companies across diverse industries. I have no doubt that this book will become an essential change management guide to drive product transformations across the world!"

-Juan D. Lopez, Director of Product Management, Blue Origin

"Every CEO and Chief Product Officer who wants to delight customers, increase revenues and profits, and attract and retain top talent should read and apply this book-it will transform everything."

-Phyl Terry, Founder and CEO, Collaborative Gain

"TRANSFORMED is the guide for a successful digital transformation. It's comprehensive and practical, giving companies the blueprint of what great looks like and how to get there. The book is a must-read not only for businesses in the midst of transformation, but for any company aspiring to operate at its best."

-Gabrielle Bufrem, Product Coach

"Companies spend huge amounts of time and money trying to transform, and all too often get little in return. TRANSFORMED shows what's possible on the other side, what it actually takes to pull it off, and what can derail the effort. I finally have a book I can give to the people I work with that clearly and practically explains the journey we're on."

-Andrew Skotzko, Product Leadership Coach & Advisor

"If your organization aims to innovate like the best tech companies, you need to read TRANSFORMED. I'm buying copies for all of my clients."

-Felipe Castro, Founder, OutcomeEdge

"Ever wondered what sets companies like Stripe, Slack,...