Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business's social media strategy using today's formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
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ISBN-13
978-1-61308-432-8 (9781613084328)
Schweitzer Klassifikation
Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored 31 technology books since 2000. His latest titles include Samsung Gear S2 for Dummies, Instagram for Business for Dummies, and Pro iOS Security and Forensics. In 2019, Eric will co-author two more Wiley books: Instagram for Dummies and Programming Interviews for Dummies. When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.
Chapter 1: What Is and Isn't Social Media
Chapter 2: The Role of Social Media Within Content Marketing
Chapter 3: Understanding Today's Social Networks
Chapter 4: Understanding Today's Format Types
Chapter 5: How to Craft Your Social Media Strategy
Chapter 6: How to Create Images for Social Media
Chapter 7: How to Leverage Video
Chapter 8: How to Leverage Chat Bots & Automation
Chapter 9: How to Leverage Paid Social Media
Chapter 10: How to Leverage Influencer Marketing
Chapter 11: How to Repurpose and Reuse Social Content
Chapter 12: How to Build Your Marketing Team
Chapter 13: How to Measure Success
Chapter 14: How to Iterate and Improve
Chapter 15: Glossary
