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Chapter 1
In This Chapter
Understanding what transformation means
Breaking down the PDCA cycle
Choosing between DMAIC or DMADV
As well as an overview of the broad content of this book, this chapter provides an introduction to what we mean by transforming an organisation and why your organisation may need it. We take a brief look at the DRIVE and Plan, Do, Check, Act models that provide the framework for deploying the strategy that leads to transformation. The chapter also provides a reminder of the key principles of Lean Six Sigma and the DMAIC and DMADV methods used to improve existing processes or design and create new ones.
The Oxford English Dictionary describes transformation as ‘a marked change in form, nature or appearance’. And in the context of business transformation that definition is a pretty accurate fit.
You may need to address organisational problems such as high error rates in dealing with customer orders, which in turn lead to increased complaints and ultimately loss of market share. But a burning platform situation may not exist at all. The organisation may be targeting growth in some way, perhaps through an entirely new market or product range, for example. It might even be seeking to change its identity and with it the perceptions of the marketplace.
One way or another, though, your organisation is seeking a marked change, be it in performance, appearance or both. And almost certainly, the change is likely to require a change of thinking and behaviour on the part of the people in the organisation, especially the leaders and managers.
Whatever the rationale that’s driving the need for transformation, a crystal clear link to the organisation’s strategy and its deployment is essential. The Plan–Do–Check–Act (PDCA) cycle comes into play here in terms of the planning for and support of the transformation and the deployment of strategy.
A business transformation takes time to achieve and requires the organisation to utilise an effective implementation methodology – the DRIVE model (Define, Review, Improve, Verify and Establish) – and to create a capability maturity roadmap to support the changes. The capability maturity roadmap provides a phased approach to deploying Lean Six Sigma capability in the organisation. Chapter 3 covers the DRIVE model and the capability maturity roadmap in more detail.
This book focuses on Lean Six Sigma as the vehicle to support and drive the changes needed in thinking and behaviour, and that also provides a framework for the improvement projects that emerge through the journey ahead. We provide only a relatively brief summary of the ins and outs of Lean Six Sigma, however, as it is described in detail in Lean Six Sigma For Dummies (Wiley).
Before we look at Lean Six Sigma in a little more detail, however, we need to take a look at the PDCA cycle.
The Plan–Do–Check–Act (PDCA) cycle, as illustrated in Figure 1-1, provides a foundation for strategy deployment.
Figure 1-1: The Plan–Do–Check–Act (PDCA) cycle.
Although not overtly referred to in the Lean Six Sigma methodology, the PDCA cycle is very much at the heart of the DMAIC improvement method described in Chapter 2. The PDCA cycle breaks down as follows:
We return to the PDCA cycle throughout the book.
To apply the Lean Six Sigma approach successfully, you need to recognise the need for different thinking. To paraphrase Albert Einstein:
‘The significant problems we face cannot be solved at the same level of thinking we were at when we created them.’
You want to change outcomes but you also need to realise that they are themselves the outcomes from your systems. Not the computer systems, but the way in which people work together and interact. And these systems are the product of how people think and behave. So, if you want to transform and change the outcomes you have to change your systems, and to do that, you have to change your thinking.
You need to adopt thinking that focuses on improving value for the customer by improving and smoothing the process flow and eliminating waste. Since the establishment of Henry Ford’s first production line, lean thinking has evolved over many years and in the hands of many people and organisations, but much of the development has been led by Toyota through the creation of the Toyota Production System. Toyota was able to build on Ford’s production ideas to move from ‘high volume, low variety’ to ‘high variety, low volume’.
Six Sigma thinking complements the lean approach through a systematic and robust approach to improvement that is based on management by fact. In particular, it looks to get the right data, in order to understand and reduce the variation in performance being experienced in the organisation’s products, services and processes.
Lean is not about cutting things to the bone. Rather, it’s about providing value for your customers. Taiichi Ohno, the architect of the Toyota Production System, sums up the approach in a nutshell:
‘All we are doing is looking at a time line from the moment the customer gives us an order to the point when we collect the cash. And we are reducing that time line by removing the non-value-added wastes.’
And value is what customers are looking for. They want the right products and services, at the right place, at the right time and at the right quality. Value is what the customer is willing to pay for.
We’re sure you’re aware of the half-full, half-empty glass analogy applied to whether someone looks on the positive or negative side. A Lean practitioner might well respond by saying ‘it’s the wrong sized glass!’ Either way, you first need to understand the customer and their perception of value. You have to know how the value stream operates and enable it to flow, perhaps by removing waste and non-value-added activities.
The value stream and the process are one and the same; they’re simply different terms. Essentially, you’re talking about ‘how the work gets done’.
Lean thinking also means looking for ways of smoothing and levelling the way the work flows through the process and, where possible, working at the customer’s pace – in other words, it’s a pull rather than a push process. And, of course, in the pursuit of perfection, you’re always looking to improve things through the concept of continuous improvement.
Six Sigma thinking is very similar to Lean thinking. Six Sigma also focuses on the customer. A key principle of Six Sigma is understanding customer requirements and trying to meet them. If you don’t understand those requirements, how can you expect to provide the customer with value?
Again, as with Lean thinking, to understand your processes you need to understand how the work gets done. Data comes into play more so with Six Sigma thinking than with Lean thinking. If you’re to manage by fact, you need to have the right measures in place and the data presented in the most appropriate way.
An appreciation and understanding of the variation in your process results enables you to more effectively interpret your data and helps you know when, and when not, to take action.
Six Sigma thinking also means equipping the people in the process so that they’re fully involved and engaged in the drive for improvement.
Similarity and synergy exist between Lean thinking and Six Sigma and combining the two approaches creates a ‘magnificent seven’ of Lean Six Sigma key principles:
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