The Moral Compass of Public Relations

Introduction

Brigitta R. Brunner

Part I: Moral and Civic Responsibility and Strategy

1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations

Young Eun Park and Melissa D. Dodd

2. Penn State's After-Sanction Response Strategy

Chang Wan Woo, Michael Gulotta and April Gulotta

3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders' Priorities?

Richard D. Waters and Holly K. Ott

4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations

Ashli Q. Stokes

Part II: Moral and Civic Responsibility in Theory and Practice

5. The Public Relations Postures of Organizational Civic Responsibility

Christie Kleinmann

6. Hope for the Future: Millennial PR Agency Practitioners' Discussion of Ethical Issues

Tiffany Derville Gallicano and Kelli Matthews

7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness

Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt

8. The Impact of Organizations' Ethical Approaches in Times of Crisis

Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang

9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism

Marina Vujnovic and Dean Kruckeberg

10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The

Case for Corporate Community Resilience Support for Disaster Preparedness

Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-Winter

11. Public Interest Communication and Polarized Issues: More than a Case of the Measles

Giselle A. Auger

Part III: Moral and Civic Responsibility in the Digital Age

12. Building an Ethic of Responsibility: Dialogue and Communitarianism as Public Relations Archetypes

Michael L. Kent and Maureen Taylor

13. Interplay in the Digital Media Environment: Putting Focus on the Blurring Line Between Advertising and Public Relations in South Korea

Samsup Jo

14. Digital Social Advocacy and Public Communication

Linda Hon

15. From the Natural World to Artificial Intelligence: Public Relations as Covenantal Stewardship

Donn J. Tilson