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This book explores all aspects of the sharing economy, pursuing a multidisciplinary approach encompassing Service Design, Spatial Design, Sociology, Economics, Law, and Transport and Operations Research. The book develops a unified vision of sharing services, and pinpoints the most important new challenges. The first, more theoretical part covers general topics from the perspectives of experts in the respective disciplines. Among the subjects addressed are the role of the user in co-design and co-production; impacts of sharing services on cities, communities, and private spaces; individual rewarding and social outcomes; regulatory issues; and the scope for improving the efficiency of design, management, and analysis of sharing services. In turn, the second part of the book presents a selection of case studies of specific sharing services, in which many of the concepts described in the first part are put into practice. Readers will gain a deeper understanding of the dynamics of sharing services and of the hidden problems that may arise. Key factors responsible for the success (or failure) of sharing services are identified by analyzing some of the best (and worst) practices. Given its breadth of coverage, the book offers a valuable guide for researchers and for all stakeholders in the sharing economy, including startup founders and local administrators.
Preface.- 1. Maurizio Bruglieri, "An introduction to Multi-disciplinary Design of sharing services".- PART I - Multi-disciplinary tools.- 2. Beatrice Villari, "The Service Design approach to analyze, map and design sharing services".- 3. Daniela Selloni, "Co-design and co-production in sharing services: the role of the user in between collaboration and relation.".- 4. Giulia Gerosa, Laura Galluzzo, "The social-economic impact of sharing services on the territory and communities".- 5. Luisa Collina, Laura Galluzzo, "Sharing services and trust: how the interior private spaces will change in the future".- 6. Giovanna Piccinno, "Between the digital and the physical: reinventing the space to accommodate sharing services".- 7. Ivana Pais, Davide Arcidiacono, "Individual rewarding and social outcomes in the sharing economy".- 8. Guido Smorto, "Ruling the Sharing Economy without stifling it".- 9. Maurizio Bruglieri, Alberto Colorni. "How Decision Support Systems can improve the design and the management of sharing services and new challenges".- PART II - Case studies.- 10. Maddalena Bellè, "Italianway: not only rooms for rent".- 11. Marida Maiorino, "Airbnb: new way of living".- 12. Giovanna Piccinno, Cristina Foglia "Sharing.Lab | Milano + London".- 13. Giovanna Piccinno, Alice Zingales, "On line /off line sharing life".- 14. Maurizio Bruglieri, "Optimization of the vehicle relocation in car and bike sharing services".- 15. Ivana Pais, Davide Arcidiacono, "Think mobility over: a survey of Car2go users in Milan".- 16. Beatrice Villari, "Enjoy: a best practice of Service Design".- 17. Antonio Aloisi, "The Uber case.
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