Fundraising For Dummies

Introduction 1

Part 1: Getting Started with Fundraising 5

Chapter 1: Fundraising Continuously During Economic Fluctuations 7

Chapter 2: Embracing Fundraising with a Passion 21

Chapter 3: All About Attitude: Fundraising Issues and Ethics 33

Chapter 4: Winning with Words: Your Case Statement 45

Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63

Chapter 6: Creating a Fundraising Plan 81

Part 2: Identifying Potential Donors and Rallying for Their Support 99

Chapter 7: Mining for Donors 101

Chapter 8: Meeting Your Donor with Grace and Grit 115

Chapter 9: Cultivating Major Givers 127

Chapter 10: Making the Major Gift Ask 139

Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155

Part 3: Sharing the Organization's Story and Building Its Brand 175

Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177

Chapter 13: Projecting Your Organization's Image in the Media 191

Chapter 14: Social Media Networking to Build Potential Donor Awareness 205

Chapter 15: Perfecting Electronic Communications 217

Chapter 16: Ramping Up Your Website 229

Chapter 17: Spotlighting Your Brand Online 241

Part 4: Engaging Donors with the Right Campaigns 253

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255

Chapter 19: Planning a Successful Special Event 271

Chapter 20: Asking for the Big Bucks: The Capital Campaign 283

Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297

Chapter 22: Tapping into Corporate Givers 317

Chapter 23: Building and Growing an Endowment 327

Part 5: The Part of Tens 335

Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337

Chapter 25: Ten Snippets of Powerful Fundraising Communications 347

Index 353