Harnessing the Power of Google

Illustrations
Introduction
Chapter 1: Searching Generally
History of Searching
Tension between Controlled Vocabulary and Full Textuality
Subject Headings vs. Subject Descriptors
Full-Text Searching: A Different Way of Thinking
Reference
Chapter 2: How Google Works
Crawling and Indexing
Ranking of Results
Beyond Google's Reach
General Google Search Tips
Indirect Searching-Hidden Internet Content
Reference
Chapter 3: Searching Google Web
Basic Search Techniques
Power Search Techniques
Keyword Formulation
Evaluating Web Content
Cached Content
Reference
Chapter 4: Power Searching for Primary Sources Using Google Web
Site-Specific Google Searching
Site Searching on the International Level
Site Searching on the Foreign Government Level
Site Searching on the U.S. National Level
Site Searching on the State Government Level
Site Searching on the Local Level (Counties and Communities)
Site Searching for Commercial Content
Site Searching for Nonprofit Content
Reference
Chapter 5: Google Scholar and Scholarly Content
Depth of Searching in Google Scholar
What Content Does Google Scholar Retrieve?
Books-From Google Books
Evaluating Google Scholar Content
Right Margin Links
Left Sidebar
Citation-Specific Links
Effective Searching in Scholar
Google Scholar Metrics
References
Chapter 6: Google Books
Library Project
Google Books Partner Program
Google Book Views
Searching and Navigating Google Books
The "Fulfillment" Part
How Complete Is Google Books?
Government Documents in Google Books
Magazines in Google Books
Google Books and HathiTrust
Google Books and the Internet Archive
Fingers and Hands in Google Books
Citing Google Books
References
Chapter 7: Google as a Complement to Library Tools
What's Wrong with Academic Libraries
The Three Googles
What's Right with Academic Libraries
The "Flattening" of Information Sources
The "Holy Grail" of Search Results in the Google Age
Reference
Chapter 8: Academic Research Hacks
No Country Redirection (NCR) searching
Google Books Ngram Viewer
Image Searching
Google Translate
Legal Cases
Searching Patents
References
Chapter 9: Case Studies in Academic Research
Case Study 1: Resources on Human Trafficking
Case Study 2: Funding for Religious Schools in Tanzania and South Africa
Case Study 3: Paris Tango House Fashion from the 1920s
Case Study 4: Data on Geothermal Heat Pumps
Chapter 10: Searching for Statistics
Step One: Determine Who Cares about the Statistics You Are Seeking
Step Two: Search within the Internet Domain of the Entities Likely to Issue Statistics
Keyword Searching and Statistics
Statistics Case Study 1: Immigrant Statistics for the United States
Statistics Case Study 2: Subnational Data for Uganda
Conclusion
Index