Contents
Chapter 1: Why. 8
Chapter 2: Tips and Traps - a bird's eye view.. 15
Chapter 3: Bottom(s) up culture. 18
Chapter 4: Give up control to gain control 29
Chapter 5: Business is about sales (Don't tell the marketing gurus) 39
Chapter 6: Find sources of knowledge and mentoring. 65
Chapter 7: Tolerance and understanding. 69
Chapter 8: Diversity and Diversity Intelligence. 73
Chapter 9: Create a Fun work environment with a serious culture 84
Chapter 10: Keep it simple. 89
Chapter 11 - The end of the beginning. 93
Acknowledgements. 94
About Rael Bricker 94
Testimonials. 95
