Design: A Business Case

Name: Design: A Business Case | Thinking, Leading, and Managing by Design
Brand: Business Expert Press
Price: 17.49 EUR
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Thinking, Leading, and Managing by Design

Brigitte Borja De Mozota Steinar Valade-Amland(Autor*in)

Business Expert Press

Erschienen am 24. August 2020

194 Seiten

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978-1-952538-27-8 (ISBN)

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Inhalt

Cover
Design: A Business Case: Thinking, Leading, and Managing by Design
Contents
Foreword
Introduction
PART 1
What Is Design Management?
The Three Phases of Design and Design Management
PART 2
Why Design Management Now?
Four Theses on Design's Unsuccessful Penetration
The Ambidexterity and Ambiguity of Design
Disciplines and Attitudes
What Designers Want To Do.
Design Historically Lacks Business Orientation
How Much Do Designers Care about Business?
How Much Do Companies Know about Themselves?
How Do Companies and Managers Articulate Their Needs for Design?
Tim Brown
Alexander Osterwalder
The Designence Model
Bridge
PART 3
The Most Imminent Challenges of Management
Innovation
Human Capital
Digital and Technological Capabilities
Competitive Advantage
Bridge
PART 4
What Happens When Design Excellence Is Added to Strategy?
Design Thinking in Practice
Design Management in Practice
What Happens When Design Excellence Is Added to Strategies for the Five Areas?
Innovation Strategies: How Design Excellence Contributes to Foster Innovation
Human Resources Strategies: How Design Excellence Helps Harvesting from Investments in Human Capital
Digitization Strategies: How Design Excellence Helps Build Meaningful Digital and Technological Experiences
Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness
Improving Customer Experiences through Design Excellence
Design as Making Your Business Tangible
PART 5
Design Management Excellence
Mapping Design in Organizations as Aesthetics in Organization Theory
Design Thinking in Business Education
"Dancing with Hierarchies" (Mary Parker Follett 1868 to 1933)
Building the Convergence between Design Leadership and Design Management
Crucial Difference # 1
Crucial Difference # 2
Crucial Difference # 3
Crucial Difference # 4
PART 6
From Design Excellence to Designas Core Competency
Strategic Intent and Design Governance
Building Design Capacity
Capacity Building in Organizations
Capacity Building in Strategic Design as Sensemaking
Capacity Building for Behavioral Change
Design Ability for Systemic Thinking
The Primacy of Purpose
Designers' Skills and Role
Designers' Skills as Driver of Management Value
Strategic Designers' Role as the Future Agents for Change
Inspire, Humanize, Experience
PART 7
Service Design: A Bridge to Cross
Service Design for Redesign of a Territory: A Story from Real Life
On Skills and Competences
On Embedding Design in Organizations
On Design and Design Leadership
On Prototyping and Bodily Intelligence
On User Centricity
On Design, Design Management, and Design Thinking
PART 8
Final Reflections from the Authors
A New Generation of Leaders and Decision Makers
Leaders as System Thinkers
Why Matter Matters
About the Authors
Index
Back Cover

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