The Book On Mastering the Algorithm: How to Go Viral, Stay Visible, and Thrive in the Age of Attention
By Rowan Blake
In the economy of attention, visibility is everything. But today's algorithms decide who gets seen, who gets heard, and who fades into digital obscurity. Mastering the Algorithm is your field guide to building lasting visibility and influence in a world where feeds shape reality.
This is not about chasing trends or gaming systems for short-term spikes. It's about understanding the mechanics of attention-how algorithms track behavior, amplify signals, and reward consistency-and using that knowledge to build a presence that compounds over time.
You'll learn how to:
- Identify the unique signal you want the algorithm to recognize.
- Create content patterns that train the system to surface your work.
- Build trust and engagement that outlasts platform changes.
- Avoid burnout by focusing on sustainable visibility strategies.
- Turn attention into lasting opportunity without sacrificing integrity.
Grounded in systems thinking, this book helps creators, entrepreneurs, and professionals stop relying on luck and start building strategic gravity online.
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978-1-997795-37-7 (9781997795377)
Schweitzer Klassifikation
Rowan Blake is a writer, strategist, and quiet rebel in the world of digital culture. With a background in media, design, and systems thinking, Rowan explores how modern creators can navigate visibility without losing their voice. Their work focuses on the intersection of technology and humanity, how algorithms shape behavior, how attention is captured and spent, and what it takes to stay grounded in a landscape that rarely stops moving.Rowan writes for creators, entrepreneurs, and curious minds who care less about chasing trends and more about building something real. With a style that's reflective, sharp, and deeply personal, Rowan's books and essays help readers rethink the cost of constant optimization and imagine more sustainable, meaningful ways to create and connect.Outside of writing, Rowan consults for values-driven startups, reads everything from neuroscience to speculative fiction, and occasionally disappears offline to recalibrate.