Consulting, Contracting and Freelancing

Name: Consulting, Contracting and Freelancing | Be Your Own Boss
Brand: Allen & Unwin
Price: 21.49 EUR
Availability: OnlineOnly

Be Your Own Boss

Ian Benjamin(Autor*in)

Allen & Unwin (Verlag)

2. Auflage

Erschienen am 1. September 2007

264 Seiten

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978-1-74176-369-0 (ISBN)

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Beschreibung

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Inhalt

Intro
Part Title
Title Page
Dedication
Contents
Preface
1 Why become a consultant?
What are consulting, contracting and freelancing?
What do you need to become a consultant?
Being a service provider is not enough!
How does consulting differ from being an employee?
How is being a consultant different from buying a business?
Why is consulting a growth industry?
Some typical consultant situations
Do you have the appropriatee qualities?
Key points
2 Are you ready for this?
What would you like to do?
Are you ready for a change in your life?
Where have you been and what did you do there?
How do I show my experience is relevant?
If I take this step, what sort of consultant will I be?
What are the required skills?
Do I present as a specialist or as a generalist?
Key points
3 Business plan
What is the business plan?
First, you undertake the planning process
The parts of a written business plan
Key points
4 Establishing your office
Why have your office at home?
Where will you put your home office?
What really makes a home office work?
Would an external office suit you better?
What equipment is needed?
Are home offices professional?
Key points
5 Establishing your business
Step 1: Selecting the business structure
Step 2: Choosing your name
Step 3: Do you need to register for GST?
Step 4: If you are going to be a company, acquire it and register it
Step 5: Registration of business name, ABN and tax registration
Other establishment issues
Key points
6 Financial aspects
How much will I charge?
Set-up costs
Operating costs/overheads
Pricing: Converting your salary into a daily rate
Expenses
Costing
I have the cost of the job: what will I price it at?
Pricing questions
Variations
How do I negotiate fees?
Getting the money in
2007 Australian consultant market modal rates
Key points
7 Marketing your business
Marketing: The first step
Step 2: Adopt 'best practice' tangibles
Step 3: Prepare your six-part marketing mix
Step 4: Create your marketing tools
Vignettes
The minimum consultant marketing tool kit
Step 5: Now, do some marketing!
Key points
8 Securing the engagement
Why is it necessary to sell?
Thinking about how to handle the first contact with a prospect?
The first contact
Ideas for a better interview
The easiest sale
How do I make my experience appear relevant?
Writing the proposal
Following up
Key points
9 Writing proposals
Proposals: A core competency?
Writing the proposal
Cautionary footer for emails
Key points
10 Service delivery
The advisory process
How do I handle the post-delivery part?
Key points
11 Growing your business
The five areas for growth
1. How do I keep up to date?
2. How do I grow my client base?
3. Am I ready to move into a commercial office?
4. Do I want to take on staff?
5. Am I ready for partners?
Key points
12 It's there for the asking. Do you want it?
Endnotes
Resources
Index

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